GoJom GTM brain

GoJom describes a Latin American property search and valuation marketplace alongside software for real estate agents, though its current operating status is uncertain.

category

Real estate marketplace and agent software

market profile

  • text: Buyers compare properties across fragmented listings and need context on prices, future value and neighborhood conditions.
  • text: Dealroom's AI-generated profile reports historical expansion from Peru into Colombia and Ecuador and cites a conflicting out-of-business listing; verify present operations.

personas

  • title: Residential property buyer or investor
    pains:
    • Comparing listings across portals consumes time.
    • Asking prices, future rental income and neighborhood tradeoffs are hard to assess.
  • title: Real estate agent or brokerage owner
    pains:
    • Listings and buyer leads are scattered across channels.
    • Winning seller listings and prioritizing exposure take sustained effort.
  • title: Homeowner preparing to sell
    pains:
    • Setting a defensible asking price is difficult.
    • Finding a buyer and coordinating a sale can take substantial time.

icp

  • text: Residential buyers, renters and sellers in Latin American cities, with historical presence in Lima, Bogotá and Mexico City; availability requires confirmation.
  • text: Independent agents and residential brokerages seeking listing distribution, buyer contacts and seller leads; specific employee-size thresholds are unverified.

message pillars

  • text: Make buying, selling and renting more intelligent.
  • text: Provide projections to help buyers assess properties.
  • text: Help agents connect with interested buyers.

objections

  • objection: Can I trust the estimated value?
    response: Treat estimates as decision support and check local comparable transactions and an independent valuation.
  • objection: Is the service available and supported in my market today?
    response: Confirm local coverage, live listings and support directly before committing; public status information conflicts.
  • objection: Will the agent platform generate useful leads?
    response: Ask for recent lead volumes and performance in the relevant neighborhood and property segment.

competitors

  • name: La Haus
    why: Residential buying and selling marketplace in Latin America.
  • name: EasyBroker
    why: Real estate brokerage software and listing distribution for agents in Mexico.
  • name: Lamudi
    why: Online property marketplace with historical Mexican operations.

influencers

  • name: Horacio Faudella
    url: https://mx.linkedin.com/company/gojom
    why: Founder whose posts are shared by the company page.

keywords

  • buscar inmuebles México
  • tasación de inmuebles online
  • comprar departamento Perú
  • CRM inmobiliario México
  • captar clientes inmobiliarios
  • comparar propiedades Colombia

voice

  • Convenience-led
  • Data and technology focused
  • Practical for agents and buyers

signals

  • text: A brokerage is actively acquiring listings or seeking more buyer leads.
  • text: A buyer is comparing properties and wants estimates of value or rental returns.

pricing

model: unknown

motion

unknown

channels

  • LinkedIn

confidence

low

Founders

  • name: Andrés González - Olaechea
    title: Founder
    role: Founder
    bio: Entrepreneur with experience as investment banker and asset manager in U.S and LaTam.
  • name: Horacio Faudella
    title: Founder
    role: Founder
    bio: Serial digital entrepreneur since 1997: Adonde.com 1997, first search engine in Peru for 10 years. AdondeVivir.com, Peru's leading real estate portal, first exit in Peru. Turismoi.com, global distribution platform for tours in +10 countries. Award-winning startups such as the BID Challenge Network with AdondeCompras.com in 2005, Digi Award (IAB PE) 2010 - AdondeVivir.com, 1st place of the Venture Day of IE Business School (Madrid) 2014 - Turismoi.es, Creatividad Empresarial 2019 - Turismoi.pe.
  • name: William Wong Garay
    title: Founder
    role: Founder
    bio: Self-taught software engineer with 20+ years of experience, now building AI systems that run in production. Co-Founder and CTO of GoJom (YC W22), Latin America's first intelligent real estate portal, and before that CTO of Turismoi. I led AI development at TEDI (500 Global LatAm B17), where the assistant I designed handled 40,000+ conversations with over 90% resolved without humans, and I am VP of Software Engineering at ConstructAI. I build LLM agents and RAG with Python, FastAPI and LangGraph.

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