Golf GTM brain

category

market profile

• text: AI coding tools can connect to sensitive enterprise systems through MCP outside established security workflows.
• text: The company has shifted its positioning from MCP server tooling toward enterprise discovery, enforcement and audit.

personas

• title: CISO or AI security leader
  pains:

  • Cannot reliably inventory shadow AI connections to sensitive systems.
  • Must limit data exposure and unauthorized actions without stopping developer adoption.
• title: Platform engineering or IT leader
  pains:

  • Manual approval and self-reported MCP inventories create bottlenecks and incomplete visibility.
  • Needs fine-grained access controls that fit existing developer tools.
• title: AI governance or compliance lead
  pains:

  • Needs evidence of agent activity and controls for audits.
  • Must map AI usage to security and governance frameworks.

icp

• text: Enterprises whose engineers use coding agents connected to internal data and tools through MCP.
• text: Regulated or audit-sensitive organizations with security, platform and compliance stakeholders; no employee threshold is published.

message pillars

• text: Find AI connections that security teams cannot currently see.
• text: Apply policy at the connection layer while teams retain their models.
• text: Make agent activity and access auditable.

objections

• objection: Will governance slow down developers?
  response: Evaluate a scoped deployment with engineering and measure latency and workflow impact against current tools.
• objection: Do we already cover this with existing security tools?
  response: Map existing visibility and policies against actual MCP connections and test any gaps before buying.
• objection: Can this meet our audit and data retention requirements?
  response: Review the audit trail, framework mappings and retention terms against the organization's specific controls.

competitors

• name: Token Security
  why: Agentic identity and security tools compete for enterprise agent governance budgets.
• name: Microsoft Agent 365
  why: Enterprise agent management and governance overlaps with discovery and control.
• name: Alter
  why: Agent gateway is an alternative architecture for governing agent connections.

influencers

• name: Antoni Gmitruk
  url: https://www.linkedin.com/in/antoni-gmitruk-80a268211
  why: Golf cofounder posts about MCP security and the company's product launches.

keywords

• MCP security gateway
• shadow AI discovery
• AI agent governance
• MCP access control
• agent audit trail
• AI agent data security

voice

• Direct and urgent
• Security focused
• Developer aware

signals

• text: Engineers are adopting Cursor, Claude Code or other agents with MCP access to internal systems.
• text: Security and IT teams are formalizing AI access policies or preparing audit evidence.

stack

• MCP
• Cursor
• Claude Code
• GitHub Copilot

pricing

motion

channels

• LinkedIn
• Product Hunt
• events
• SEO

confidence

Founders

• name: Wojciech Błaszak
  title: Founder/CEO
  role: CEO
  bio: Wojciech is the cofounder & CEO @ Golf. Wojciech started building first company at 14, scaling it to $200k rev. He dropped out of university after one semester to keep building full-time. He has previously worked on multiple AI products, including an AI SDR and infrastructure for AI agents. Wojciech also started a community for young Polish hackers and scientists.
• name: Antoni Gmitruk
  title: Founder/CTO
  role: CTO
  bio: Antoni is the cofounder & CTO @ Golf. Antoni started building at 15 by creating a fully automated 3D printer. He dropped out of university after one semester to keep building full-time. He has previously worked on multiple AI products, including an AI SDR and infrastructure for AI agents. Antoni also started a community for young Polish hackers and scientists.