Handle GTM brain

category

market profile

• text: Construction payments involve project-specific notices, lien rights, waivers and multiple parties, creating compliance and collection work.
• text: Credit teams need accurate project and counterparty information across fragmented financial workflows.

personas

• title: Director of credit
  pains:

  • Missed notices or incorrect parties can jeopardize payment rights.
  • Multi-state project deadlines and filings overwhelm manual processes.
• title: Accounts receivable or collections manager
  pains:

  • Staff chase payments while reconciling lien waivers and partial balances.
  • Fragmented project records slow collections and create avoidable rework.
• title: CFO or controller
  pains:

  • Slow collections tie up working capital.
  • Payment risk and compliance exceptions are hard to monitor across a growing operation.

icp

• text: Construction material suppliers, equipment dealers and subcontractors with significant project-based receivables.
• text: Larger credit teams operating across states and managing high volumes of notices, waivers and payments.

message pillars

• text: Protect lien rights with research and managed filing.
• text: Connect construction-specific compliance and payments.
• text: Support adoption for enterprise credit teams.

objections

• objection: Our ERP already handles receivables.
  response: Evaluate how it handles construction-specific lien deadlines and waiver safeguards, and confirm the ERP integration scope.
• objection: Moving lien processes risks mistakes during rollout.
  response: Review implementation, training and jurisdiction-specific controls with the team; retain legal oversight.
• objection: We can manage filings in-house.
  response: Compare current exception rates, team hours and rights at risk against a scoped pilot.

competitors

• name: Levelset
  why: Construction lien and payment rights software overlaps with Handle's core workflow.
• name: Built
  why: Construction finance and payment software competes for related payment workflows.
• name: Briq
  why: Construction finance automation is an adjacent alternative for finance teams.

influencers

• name: Patrick Hogan
  why: Co-founder and CEO who discusses construction finance and the company's direction.

keywords

• construction lien management software
• construction waiver management
• preliminary notice tracking
• construction credit management
• supplier payment portal
• mechanics lien deadlines

voice

• industry-specific and authoritative
• operationally concrete
• confident

signals

• text: A building materials supplier expands into additional states, increasing lien deadline complexity.
• text: A credit team faces rising receivables or manual waiver processing across many projects.

pricing

motion

channels

• SEO
• LinkedIn
• events
• customer stories
• community

confidence

Founders

• name: Blake Robertson
  title: Founder
  role: Founder
  bio: Prev tenfold, alertus
• name: Chris Woodard
  title: Founder
  role: Founder
  bio: Powering the largest credit and finance teams in construction.
• name: Patrick Hogan
  title: Founder
  role: Founder