Hapi GTM brain

Hapi provides Latin American retail investors an app for self-directed US stock, ETF and cryptocurrency investing.

category

Retail investing app

market profile

  • text: Latin American individuals seek access to US securities and crypto through mobile-first investing.
  • text: Trading competition emphasizes accessibility, education and clarity about cross-border fees.

personas

  • title: First-time retail investor in Latin America
    pains:
    • Traditional access to US markets can seem complex or require substantial capital.
    • Understanding transfers and transaction charges is difficult.
  • title: Self-directed investor diversifying internationally
    pains:
    • Wants US stocks and ETFs alongside crypto without navigating multiple apps.
    • Needs to compare brokerage, execution and deposit costs before trading.

icp

  • text: Consumers aged 18 or older in supported Latin American countries and Spain, rather than business accounts.
  • text: Mobile or web users comfortable managing their own investments, including people starting with fractional shares.

message pillars

  • text: Low entry point and zero broker commission, with other fees disclosed.
  • text: Get started quickly in the app.
  • text: Access US market investments from Latin America.

objections

  • objection: Is the platform regulated?
    response: Hapi says its broker-dealer is SEC registered and a FINRA and SIPC member; protection does not eliminate investment losses.
  • objection: Does zero commission mean no charges?
    response: No. Execution, clearing, deposits and inactivity can incur charges; consult the current fee schedule before investing.

competitors

  • name: trii
    website: https://www.ycombinator.com/companies/trii
    why: Retail investing app for Latin America.
  • name: Tyba
    why: Regional investing platform named in press alongside Hapi.
  • name: Flink
    why: Mobile retail investing alternative identified by CB Insights.

keywords

  • invertir en acciones de Estados Unidos
  • app para invertir Latinoamérica
  • comprar ETFs EEUU
  • inversión fraccionada
  • broker sin comisión
  • invertir en criptomonedas

voice

  • accessible
  • upbeat
  • educational

signals

  • text: Interest in buying US shares or ETFs from a supported country suggests product fit.
  • text: Searches for fractional shares and low minimum investments suggest a prospective first-time investor.

stack

  • iOS
  • Android
  • web

pricing

model: usage
starting price: $0 broker commission; execution and other fees may apply

motion

product_led

channels

  • mobile app stores
  • SEO
  • referrals
  • educational content

confidence

medium

Founders

  • name: Dusko Kelez
    title: Founder
    role: Founder
    bio: CoFounder and CEO at Hapi, investments app focused in consumers from Latin America. Former COO at Grin Scooters and COO at Taximo. Former founder and CEO at DUKE Clothing, Mambo and Club J. Started his career in advisory at PwC and private equity at Nexus Group. Bachelor in Economic Sciences by Pacific University, and has studies of Computer Science for business professionals at Harvard.
  • name: Billy Caballero
    title: Founder
    role: Founder
    bio: Co-Founder & CTO at Hapi
  • name: Piero Sifuentes
    title: Founder
    role: Founder
    bio: Co-Founder and CTO at Hapi Software Engineer, passionate about new technologies, start-ups and new products. Ex Rappi, Royal Caribbean - Globant, BBVA

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