Hatchways GTM brain

category

market profile

• text: Engineering teams want assessments that resemble the work and can be customized to the role.
• text: Recruiters and hiring managers need to balance candidate experience with the time spent evaluating submissions.

personas

• title: VP of Engineering
  pains:

  • Engineers spend significant time designing and grading interviews.
  • Algorithm puzzles may not reflect the work the team actually needs done.
• title: Technical recruiting lead
  pains:

  • Candidate progress is difficult to track across hiring tools.
  • A stressful or lengthy assessment can hurt candidate experience.
• title: Engineering hiring manager
  pains:

  • Generic tests fail to distinguish practical code review and implementation skills.
  • Creating consistent rubrics across reviewers takes effort.

icp

• text: Software companies hiring engineers who work in GitHub and want role-specific practical assessments.
• text: Growing recruiting teams using Lever, Greenhouse or Ashby and managing multiple technical candidates.

message pillars

• text: Make interviews look like real engineering work.
• text: Adapt assessment content to the job.
• text: Reduce review work with automation or human reviewers.

objections

• objection: Will candidates spend too long on a take-home task?
  response: Scope a short job-relevant exercise and measure candidate completion and feedback.
• objection: Can our team fit this into existing recruiting operations?
  response: Check the ATS integration and pilot a role-specific assessment before expanding.

competitors

• name: HackerRank
  why: Provides technical assessments and is named as an alternative by a Hatchways customer.
• name: Woven
  why: Offers work-sample assessments for software engineering candidates.

influencers

• name: Jaclyn Ling
  url: https://yavchn.com/story/hn/24293254
  why: Co-founder who has written about barriers in technical interviewing.

keywords

• GitHub technical assessment
• practical coding interview
• engineering work sample assessment
• technical hiring platform
• code review interview
• take home coding assessment

voice

• candidate-friendly
• practical
• inclusive

signals

• text: An engineering organization is adding roles and reconsidering algorithm-heavy screens.
• text: A talent team wants ATS-connected technical assessments and less grading load.

stack

• GitHub
• Lever
• Greenhouse
• Ashby

pricing

motion

channels

• SEO
• product signup
• LinkedIn
• founder content

confidence

Founders

• name: Shums Kassam
  title: Founder
  role: Founder
  bio: Co-founder/CTO of Hatchways (S19), Co-founder/CTO of Blynk (acquired by Kik), grad from UofT EngSci
• name: Jaclyn Ling
  title: Founder
  role: Founder
  bio: Co-founder of Hatchways. Prev. co-founder of Blynk (acq. by Kik). I focus on product + sales.