HEVN, inc GTM brain

HEVN provides business accounts and cross-border payment workflows for international merchants through regulated financial partners.

category

Cross-border business payments

market profile

  • text: Importers and exporters need cross-border settlement, foreign exchange and documentation while managing multiple payment rails and jurisdictions.
  • text: HEVN is a financial technology platform rather than a bank and works with licensed banks and electronic money institutions.

personas

  • title: Finance director at a physical goods exporter
    pains:
    • Intermediaries and FX fees make international receipts and supplier payments expensive or unpredictable.
    • Payment documentation and compliance requests consume finance staff time.
  • title: Treasury or operations lead at a multi-entity importer
    pains:
    • Managing approval rights, accounts and transfers across entities is fragmented.
    • Different routes and local rails complicate payment tracking and reconciliation.
  • title: Founder of an international trading business
    pains:
    • Opening and managing local accounts in multiple countries is operationally burdensome.
    • Cash can be tied up waiting for cross-border settlement.

icp

  • text: Physical goods importers, exporters, commodity traders and logistics firms with recurring cross-border flows.
  • text: Growing businesses with multiple entities or material international payment volume, subject to corridor availability and compliance review.

message pillars

  • text: Simplify access to multiple payment rails through one onboarding process.
  • text: Reduce friction in international payments and settlement.
  • text: Streamline payment documentation and compliance workflows.

objections

  • objection: Is HEVN a bank and where are funds held?
    response: HEVN states it is not a bank; assess the named regulated provider, account terms and applicable protections for each account.
  • objection: What will my payment actually cost?
    response: Review subscription, corridor-specific transfer fees and FX rate together; request a tailored quote for complex or high-value transactions.
  • objection: Can it support our trade corridors and compliance requirements?
    response: Confirm supported jurisdictions, permitted activities, settlement routes and required documents before onboarding.

competitors

  • name: Wise Business
    website: https://wise.com/business/
    why: International business account with multicurrency payments and receipts.
  • name: Airwallex
    website: https://www.airwallex.com/
    why: Offers multicurrency accounts, FX and cross-border transfers to businesses.

keywords

  • cross border payments for exporters
  • international business account import export
  • supplier payments local rails
  • international trade payment compliance
  • business foreign exchange fees
  • multicurrency accounts physical goods traders

voice

  • Practical and transaction-focused
  • Efficiency-oriented
  • Plainspoken

signals

  • text: A goods trader is expanding into another payment corridor or paying overseas suppliers more frequently.
  • text: A multi-entity business needs payment approvals and consolidated account visibility.

stack

  • SWIFT
  • ACH
  • SEPA
  • UAE FTS

pricing

model: flat
starting price: $25/month, plus payment fees

motion

hybrid

channels

  • SEO
  • affiliate partnerships

confidence

medium

Founders

  • name: Peter Volnov
    title: Founder/CEO
    role: CEO
    bio: Co-founder & CEO @ HEVN, ex co-founder HOT Labs - Web3 infrastructure company behind a 15M-user wallet, and HERE Wallet - mobile wallet for NEAR Protocol (1M+ app downloads).
  • name: Nik Briuzgin
    title: Founder/CPO
    role: CPO
    bio: CPO & Co-founder at HEVN, ex co-founder HOT Labs, ex design lead at Zurp, ex product design at Humble Team
  • name: Pavel Mitsevich
    title: Founder/CMO
    role: Founder
    bio: Co-founder and CMO at HEVN. Former CMO at HOT Labs, where I helped scale a crypto wallet to 15M MAU and become #1 crypto app by users for 8 month, with 1.2M followers on YouTube. I joined HOT Labs as CMO in 2022, leading marketing, support, and operations, and later became a co-founder. Now we are building HEVN together.
  • name: Andrei Zhevlakov
    title: Founder/CTO
    role: CTO
    bio: Co-founder & CTO at HEVN. Ex CTO at HOT Labs, where he built infrastructure that secured wallets for 15M users and $100M+ TVL. Ex CTO at HERE Wallet and Software Engineer at Dasha AI. Got my first Software Engineer job when I was 15. CS at ITMO University.

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