Hexa GTM brain

Hexa builds tailored AI agents for industrial distributors and manufacturers to automate sales, purchasing and finance workflows.

category

Industrial distribution workflow automation

market profile

  • text: Industrial distributors handle quote and order workflows across unstructured communications and ERP systems.
  • text: Hexa combines packaged workflow modules with discovery, integration and ongoing optimization.

personas

  • title: Inside sales manager
    pains:
    • RFQs arrive as emails and PDFs and require manual catalog matching
    • Slow quotes risk lost bids and overload experienced staff
  • title: Procurement director
    pains:
    • Buyers spend time identifying shortages and comparing vendors
    • Purchase orders and supplier requests require repetitive entry
  • title: Finance operations leader
    pains:
    • Matching invoices against POs and receipts line by line
    • Collections and aging require constant attention

icp

  • text: Industrial distributors with high RFQ and order volumes across email, spreadsheets and ERP.
  • text: Manufacturers with complex sales, procurement and finance workflows that can support a tailored deployment.

message pillars

  • text: Reduce manual quote processing across formats.
  • text: Automate purchasing from shortage through order.
  • text: Connect to the systems customers already use.

objections

  • objection: Our workflows and ERP are unique.
    response: Hexa describes shadowing operations and tailoring agents to existing systems, including custom platforms.
  • objection: Can we trust automated prices and orders?
    response: Pilot a bounded workflow with review and measure accuracy and exceptions before scaling.
  • objection: Will deployment disrupt operations?
    response: Validate integration and rollout plans with the team; the company describes deployment into existing systems.

competitors

  • name: Ventura
    website: https://ventura.ai/
    why: Automates quote preparation and sales order entry for distributors and manufacturers.
  • name: Faction
    website: https://www.faction.ai/
    why: Offers AI for industrial sales, purchasing and finance workflows.
  • name: Didero
    why: Provides procurement and supply-chain agents integrated with existing systems.

keywords

  • industrial distributor AI
  • RFQ automation
  • distributor quote automation
  • ERP order entry automation
  • procurement AI agent
  • invoice matching automation

voice

  • practical
  • operational
  • ambitious

signals

  • text: Hiring inside sales staff to handle rising RFQ volume suggests a potential quoting bottleneck.
  • text: A distributor operating a supported ERP with manual email and PDF workflows is a plausible fit.

stack

  • SAP
  • Oracle NetSuite
  • Microsoft Dynamics
  • Epicor
  • Salesforce
  • HubSpot

pricing

model: unknown

motion

sales_led

channels

  • LinkedIn
  • demo booking

confidence

medium

Founders

  • name: Ishaan Makkar
    title: Founder/CEO
    role: CEO
    bio: Founder/CEO at Hexa (YC P26), building vertical AI agents for manufacturers and distributors. Previously founded a B2B ed-tech startup that scaled to 70+ partners and 5,000+ users. Physics @ Imperial. Competed at the national level in UK distance running.
  • name: Mann Patira
    title: Founder/CTO
    role: CTO
    bio: Co-Founder & CTO @ Hexa: The OS for Manufacturers and Distributors. Ex AI @ Bloomberg and SWE @ Autodesk MEng in ML & AI from Imperial College London

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