HockeyStack GTM brain

HockeyStack sells B2B revenue intelligence and attribution software to marketing, sales and operations teams.

category

B2B revenue attribution and intelligence

market profile

  • text: B2B buying journeys span anonymous marketing interactions, CRM activity and sales touchpoints, complicating attribution.
  • text: Revenue teams need to connect campaign reporting to pipeline and account prioritization, not just leads.

personas

  • title: VP Revenue Marketing
    pains:
    • Cannot defend spend when different attribution models credit different channels
    • Needs to show pipeline impact across campaigns and events
  • title: Marketing Operations or Revenue Operations leader
    pains:
    • CRM, advertising and warehouse data disagree
    • Custom reporting and manual analysis consume scarce analyst time
  • title: Sales leader
    pains:
    • Reps lack context on account engagement
    • Pipeline attention is spread across accounts with uneven intent

icp

  • text: B2B mid-market and enterprise companies with dedicated marketing and revenue operations and multi-channel campaigns.
  • text: Organizations with a CRM, advertising platforms and a data warehouse that want a connected buyer journey.

message pillars

  • text: Connect fragmented marketing and sales information to a shared revenue view.
  • text: Reveal the complete journey including anonymous interactions.
  • text: Turn analysis into decisions and prioritized action.

objections

  • objection: Our CRM data is messy and implementation will take too long.
    response: Explore the custom setup and data integration approach with the team and validate it on representative data.
  • objection: We already have BI and attribution reports.
    response: Compare whether existing reports connect anonymous touches to opportunities and support multiple attribution models and lift analysis.

competitors

  • name: Dreamdata
    why: B2B buyer journey and revenue attribution alternative.
  • name: CaliberMind
    why: B2B marketing attribution and analytics alternative.
  • name: Adobe Marketo Measure
    why: Enterprise marketing attribution alternative.

influencers

  • name: Emir Atli
    url: https://www.linkedin.com/in/emircatli?authuser=0
    why: HockeyStack co-founder who shares founder and marketing experience.

keywords

  • B2B marketing attribution
  • revenue attribution software
  • buyer journey analytics
  • marketing pipeline reporting
  • multi touch attribution
  • B2B campaign incrementality

voice

  • Direct and outcome oriented
  • Analytical and transparent
  • Conversational

signals

  • text: A marketing leader is being asked to justify budget against pipeline and revenue.
  • text: A company is consolidating CRM, ad platform and warehouse reporting or expanding account-based marketing.

stack

  • CRM
  • advertising platforms
  • data warehouse

pricing

model: unknown

motion

sales_led

channels

  • LinkedIn
  • content marketing
  • events
  • SEO
  • customer case studies

confidence

high

Founders

  • name: Buğra Gündüz
    title: Founder/CEO
    role: CEO
    bio: Co-Founder & CEO @ HockeyStack. I started learning to code as a child, started selling digital products online in my freshman year of high school in Turkey, went to the US for college & dropped out during my first quarter to build HockeyStack.
  • name: Arda Bulut
    title: Founder
    role: Founder
    bio: co-founder and cto

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