Howdy.com GTM brain

Howdy recruits and supports embedded Latin American engineering talent for US companies.

category

Nearshore engineering staffing

market profile

  • text: US engineering teams can hire long-term Latin American staff with overlapping working hours.
  • text: Recruiting, employment administration and retention support are combined in a workforce partner model.

personas

  • title: CTO or VP Engineering
    pains:
    • Unfilled engineering roles slow product delivery
    • Contractor churn erodes product knowledge and team culture
    • Remote hires must collaborate in US working hours
  • title: Talent acquisition leader
    pains:
    • Finding and vetting Latin American candidates without local networks
    • Coordinating cross-border payroll, benefits and compliance

icp

  • text: US midmarket or enterprise businesses building sustained full-time Latin American engineering teams.
  • text: US startups scaling product engineering are also evidenced by YC customer examples.

message pillars

  • text: Keep teams within a shared working day.
  • text: Bundle the infrastructure needed to support distributed hires.
  • text: Build engineering capacity within budget.

objections

  • objection: Will nearshore hires behave like an outsourced project team?
    response: Howdy positions hires as embedded long-term team members managed by the client.
  • objection: Can we manage local employment risk?
    response: Howdy describes EOR, contractor-of-record and direct contract options; validate the right structure by country.

competitors

  • name: Revelo
    why: LATAM engineering marketplace with vetted developers.
  • name: BairesDev
    why: Nearshore engineering staffing and managed teams.
  • name: Andela
    why: Global technical talent network competing for distributed engineering hires.

influencers

  • name: Jacqueline Samira
    url: https://jacquelinesamira.com/
    why: Howdy founder and CEO writing about embedded Latin American engineering teams.

keywords

  • hire Latin American software developers
  • nearshore engineering staffing
  • LATAM software engineer recruiting
  • hire remote developers US time zone
  • LATAM employer of record
  • engineering staff augmentation

voice

  • Direct and informal
  • Confident and budget-conscious
  • People and retention oriented

signals

  • text: Multiple open engineering roles or rapid product expansion suggest sustained hiring demand.
  • text: A US company evaluating LATAM hiring without local employment infrastructure has an operational reason to buy.

pricing

model: unknown

motion

sales_led

channels

  • SEO
  • case studies
  • referrals
  • events

confidence

medium

Founders

  • name: Jacqueline Samira
    title: Founder/CEO
    role: CEO
    bio: Jacqueline Samira identified a critical gap in the tech industry and addressed it by connecting U.S. businesses with top talent from Latin America. Her approach goes beyond traditional business models, emphasizing cultural understanding and the welfare of those individuals she places. Jacqueline is focused on solving real-world problems and making a significant impact on both the American and Latin American tech communities.
  • name: Frank Licea
    title: Founder
    role: Founder
    bio: Austin Software

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