Hubble Network GTM brain

category

market profile

• text: Asset operators need low-power location and sensor data beyond the reach of cellular networks, including oceans and remote job sites.
• text: Satellite IoT vendors offer different radio protocols, hardware and coverage tradeoffs for low-bandwidth telemetry.
• text: Hubble announced a $200 million Series C and public satellite network access in 2026; its constellation and service continue to expand.

personas

• title: IoT product or hardware engineering lead
  pains:

  • Needs to connect battery-powered devices without adding a separate satellite modem.
  • Must validate transmit power, firmware and payload constraints before deployment.
• title: Logistics or supply chain operations director
  pains:

  • Loses visibility into containers and assets across oceans, depots and cellular dead zones.
  • Needs location data integrated with existing transport workflows.
• title: Fleet and asset management leader
  pains:

  • Must locate high-value vehicles or equipment across dispersed sites while keeping per-device costs manageable.

icp

• text: Logistics, industrial equipment, fleet and construction organizations tracking distributed physical assets across urban and remote locations.
• text: Device makers and IoT solution providers with Bluetooth LE products, engineering resources and a need for low-bandwidth telemetry.
• text: Enterprise buyers deploying enough devices to benefit from volume pricing, plus developers evaluating small proofs of concept.

message pillars

• text: Extend connectivity without a dedicated modem.
• text: Prototype locally before expanding deployment.
• text: Use terrestrial and satellite networks for location and sensor data.

objections

• objection: Will our existing Bluetooth hardware work with the satellite network?
  response: Test the actual device and firmware; the site currently specifies +20 dBm for satellite connectivity, with future satellites planned for lower power.
• objection: Can it support our data and update requirements?
  response: Pilot the payload and coverage for the intended route and update frequency; published pricing describes 13 bytes per packet.
• objection: What will production cost?
  response: Model the $299 monthly Growth minimum and device usage by network, and request enterprise volume pricing for larger fleets.

competitors

• name: Myriota
  why: Low-power satellite IoT connectivity for sensors and assets.
• name: Kinéis
  why: Satellite connectivity for low-data-rate remote IoT use cases.
• name: Astrocast
  why: Direct-to-satellite IoT connectivity for remote devices.
• name: Skylo
  why: Satellite IoT network connectivity using a standards-based approach.

influencers

• name: Alex Haro
  url: https://www.linkedin.com/in/alexanderharo
  why: Co-founder and public spokesperson on Bluetooth satellite connectivity.

keywords

• Bluetooth satellite IoT
• satellite asset tracking
• off grid IoT connectivity
• low power satellite sensor network
• Bluetooth fleet tracking
• global logistics asset visibility

voice

• ambitious
• developer friendly
• practical and outcome oriented

signals

• text: A logistics company is deploying tracking for containers that move through cellular dead zones.
• text: An IoT manufacturer already uses Bluetooth LE and is evaluating coverage beyond terrestrial gateways.
• text: An industrial fleet is expanding across sites and wants location data in an existing platform.

stack

• Bluetooth LE
• API
• SDK
• AES encryption

pricing

motion

channels

• developer documentation
• GitHub
• LinkedIn
• press
• partnerships

confidence

Founders

• name: Alex Haro
  title: Founder
  role: Founder
  bio: Cofounder: Life360 Cofounder: Hubble Network
• name: Ben Wild
  title: Founder
  role: Founder
  bio: Background in Electrical Engineering with a focus on wireless communications, signal processing and robotics. Most recently worked at Amazon where I invented and was the product manager for the Amazon Sidewalk wireless IoT network and the Ring Always Home Cam.