IMT Care GTM brain

IMT Care sells white-label insurance servicing and employee benefits software to Indian brokers, agents, banks and insurers.

category

Insurance intermediary software

market profile

  • text: Insurance intermediaries must service customers across insurers and third-party administrators while retaining their own brand and relationship.
  • text: The company combines employee benefits administration with a branded customer app, policy CRM and renewal workflows.
  • text: Bharatsure and broker software providers offer overlapping white-label technology and servicing in India.

personas

  • title: Insurance brokerage owner
    pains:
    • Policy records and renewals are spread across manual processes
    • Wants a branded customer relationship without building an app
  • title: Corporate employee benefits practice leader
    pains:
    • Coordinating employee enrollment and claims across multiple insurers and TPAs
    • Corporate clients expect an accessible digital benefits experience
  • title: Insurance agency operations manager
    pains:
    • Renewal follow-ups, policy records and customer queries consume agent time
    • Needs consistent multichannel engagement and reporting

icp

  • text: India-based insurance brokers, agents and distributor networks seeking a branded customer app and tools for policy servicing; no employee-count cutoff is published.
  • text: Brokers, banks and insurers serving corporate employee benefits and working across insurers and TPAs are a fit for the benefits platform.

message pillars

  • text: Give insurance intermediaries their own branded platform.
  • text: Make policy servicing and benefits simpler.
  • text: Bring renewal tracking and customer engagement together.

objections

  • objection: Will the intermediary's brand remain visible to the customer?
    response: The platform is positioned as white-label; inspect the branded app and the scope of customization in a demo.
  • objection: Can a small intermediary afford it?
    response: Compare the published Standard monthly plan and free trial against the servicing workload, and confirm taxes and terms.
  • objection: Is IMT itself a licensed insurance broker?
    response: The site says IMT Care is not registered with IRDAI and that registered agents and brokers provide insurance solutions; verify responsibilities for each engagement.

competitors

  • name: Bharatsure
    website: https://bharatsure.com/employee-benefits/brokers
    why: White-label benefits infrastructure and servicing for Indian brokers.
  • name: PolicyIQ
    website: https://policyiq.in/
    why: Insurance CRM and broker software covers policy management, renewals and claims.
  • name: Plum
    why: Employee insurance and health benefits platform competes for corporate benefits budgets.

influencers

  • name: Kunal Popat
    url: https://in.linkedin.com/in/kunal-popat-93884114
    why: Co-founder discussing intermediary technology and industry partnerships.

keywords

  • insurance broker CRM India
  • insurance agent renewal management
  • white label insurance app
  • employee benefits platform India
  • insurance intermediary software
  • insurance policy management app

voice

  • Partner-oriented
  • Accessible
  • Growth-focused

signals

  • text: A brokerage is expanding its corporate benefits book and needs to coordinate policy and claims servicing across TPAs.
  • text: An agent network is replacing spreadsheets with branded policy management and renewal tracking.

stack

  • AWS
  • WhatsApp
  • iOS
  • Android

hiring

  • Key Account Manager: Employee Benefit Insurance, Mumbai

pricing

model: flat
starting price: Rs. 999 per month for Customer Connect Standard, as displayed

motion

hybrid

channels

  • LinkedIn
  • Demo requests
  • Insurance industry partnerships

confidence

medium

Founders

  • name: Rachit Puri
    title: Founder
    role: Founder
    bio: Entrepreneur || Engineer || Product Manager. 11+ years of experience in building health tech and fintech products worked as an engineer, team leader, product management, people, and stakeholder management.
  • name: Kunal Popat
    title: Founder
    role: Founder
    bio: I have worked as CEO of a successful insurance broking company for more than 5 years in my previous assignment . I loved the role but was excited about innovating through technology and spread health care and insurance deeply within the country . This motivated us to start www.insuremyteam.com along with my cofounder ,Rachit Puri. We are on an fun filled journey to make healthcare accessible and affordable to millions of employees and thier families . Thanks.

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