InEvent GTM brain

InEvent provides event management software and services for organizations producing in-person, virtual and hybrid events.

category

Event management software

market profile

  • text: Event teams coordinate registration, on-site access, attendee engagement and reporting across live and virtual formats.
  • text: Enterprise event programs require configurable branding, permissions, integrations and attendee journeys.

personas

  • title: Director of events
    pains:
    • Coordinating registration, badges, speakers and attendees across events
    • Delivering a consistent branded experience with a small production team
  • title: Event marketing manager
    pains:
    • Capturing qualified leads and connecting event activity to CRM
    • Measuring engagement and campaign outcomes
  • title: Event technology or IT manager
    pains:
    • Managing permissions, integrations and vendor handoffs
    • Supporting live, virtual and hybrid event workflows reliably

icp

  • text: Enterprise and institutional teams running conferences, webinars or recurring events, including financial services, pharmaceuticals, government and education.
  • text: Event agencies managing registration, on-site production and reporting for multiple clients.

message pillars

  • text: Support varied event formats in one platform.
  • text: Configure attendee journeys and reporting to fit the organization.
  • text: Bring core on-site tools together.

objections

  • objection: We already have separate registration and streaming tools.
    response: Map the existing workflow and integrations, then demonstrate whether consolidating an event reduces duplicate work.
  • objection: A complex event cannot tolerate an unreliable changeover.
    response: Pilot a bounded event, agree on production support and rehearse check-in, streaming and contingency workflows.
  • objection: How much will the event program cost?
    response: Request a written proposal covering event volume, modules, services and on-site requirements.

competitors

  • name: Cvent
    why: Enterprise event management alternative covering registration and on-site operations.
  • name: Bizzabo
    why: Event platform competing for enterprise conference and event marketing budgets.
  • name: EventMobi
    why: Event management and attendee engagement alternative.

keywords

  • event management software
  • conference registration platform
  • hybrid event software
  • event check in badge printing
  • event CRM integration
  • event mobile app
  • event lead capture

voice

  • Confident and promotional
  • Operationally focused
  • Enterprise oriented

signals

  • text: An organization is planning a conference, roadshow or hybrid event program.
  • text: An events team is replacing disconnected registration, check-in and reporting tools.

stack

  • CRM integrations
  • NFC

pricing

model: unknown

motion

sales_led

channels

  • SEO
  • LinkedIn
  • events
  • partner program
  • community

confidence

medium

Founders

  • name: Pedro Góes
    title: Founder
    role: Founder
    bio: Pedro Góes is currently the CEO of InEvent. InEvent is a Y Combinator venture backed company providing an event, marketing and sales platform for Forbes 2000 Global companies, including Amazon, Coca-Cola, KPMG, Santander, Unilever, Boeing, Embraer and Citibank. Previously Pedro started a company in college where he had more than 10,000 monthly active paying users. He is a 40 under 40 founder by Association Magazine, a UK Event Tech Award Winner and a Gold Crocodile Award Winner.
  • name: Mauricio Giordano
    title: Founder
    role: Founder
  • name: Vinicius Neris
    title: Founder
    role: Founder

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