Inspectify GTM brain

category

market profile

• text: Property operators need field condition data that can be used across inspections, valuation and underwriting.
• text: Inspectify combines a nationwide inspection network with reporting software and managed scheduling.

personas

• title: Single-family rental acquisitions or asset management leader
  pains:

  • Coordinating inspections across markets slows acquisition decisions.
  • Inconsistent property condition reports make rehab budgets difficult to compare.
• title: Insurance underwriting operations leader
  pains:

  • Underwriters need timely, consistent field evidence of property condition.
  • Manual inspection coordination creates delays and fragmented data.
• title: Independent home inspector
  pains:

  • Finding new inspection jobs takes time away from field work.
  • Reports must be consistent and easily understood by clients.

icp

• text: Real estate investors, single-family rental operators and property managers with properties across multiple markets.
• text: Insurers, real estate lenders and brokerages that need repeatable property condition data.
• text: Independent inspection businesses seeking additional volume through a national platform.

message pillars

• text: Unify inspection and valuation workflows.
• text: Move quickly when property decisions are time sensitive.
• text: Turn inspection findings into a repair scope without another site visit.
• text: Remove the back-and-forth of inspection coordination.

objections

• objection: Can a national service cover our markets quickly?
  response: Inspectify describes nationwide coverage and booking in as few as 24 hours; confirm coverage and turnaround for the specific portfolio.
• objection: Will our team still have to coordinate every inspection?
  response: The company says it manages the scheduling details; agree on escalation and service levels before rollout.
• objection: Will the findings help us plan repairs?
  response: Its rehab tool builds a repair scope from inspection findings; validate it against your own cost assumptions.

competitors

• name: AmeriSpec
  why: Provides residential and commercial inspection services.
• name: Spectora
  why: Provides home inspection reporting software used by inspectors.
• name: HomeGauge
  why: Provides inspection reporting software for home inspectors.

influencers

• name: Josh Jensen
  url: https://www.inspectify.com/blog/the-next-chapter-at-inspectify
  why: Founder and CEO who writes about the company's evolution and property data strategy.

keywords

• property inspection platform
• rental property inspections
• home inspection scheduling
• property condition reports
• real estate valuation services
• inspection rehab scope

voice

• Practical and service oriented
• Confident about speed and coverage
• Data focused

signals

• text: A rental operator is expanding into new markets or acquiring a larger portfolio.
• text: A lender or insurer is seeking faster, standardized property condition data.

pricing

motion

channels

• SEO
• LinkedIn
• industry events

confidence

Founders

• name: Josh Jensen
  title: Founder
  role: Founder
  bio: I have been working in tech startups since graduate work, primarily running operations for Series A start-ups. I spend a couple years at Peach, a food delivery start-up and most recently was the VP of Operations at Flyhomes where I oversaw all brokerage operations. I've had a passion for real estate my entire life and have bought 8 homes over the past decade, primarily as investments. I live in Sherman Oaks (Los Angeles) with my wife, Mary, our two girls and our Siberian Husky.
• name: Denis Bellavance
  title: Founder
  role: Founder
  bio: CTO at Inspectify, focused on helping transition eager homebuyers into empowered homeowners through our home ownership platform Previously also founded a food delivery startup in Seattle called Peach (Still active in Boston/San Diego and Seattle) Other Past Experience: Head of Engineering, Loftium Zillow Amazon