Inth GTM brain

category

market profile

• text: A consent banner alone cannot show whether a new SDK or vendor has made a privacy policy inaccurate; Inth follows code and production changes.
• text: Consent management competes with broad privacy suites and open-source libraries, while tracking behavior after a choice remains a distinct enforcement problem.

personas

• title: Web engineering lead
  pains:

  • Third-party consent scripts can add performance costs and limit control over the user experience.
  • New SDKs can create privacy issues during ordinary pull requests.
• title: Privacy counsel or privacy officer
  pains:

  • Vendor records and policy language can drift from what code and live pages actually do.
  • Legal decisions need traceable evidence across jurisdictions.
• title: Marketing operations lead
  pains:

  • Analytics and advertising tags must respect different regional consent choices.
  • Unrecorded tags can appear in production without a clear owner.

icp

• text: Web product teams serving the US, UK and EU with frequent releases and third-party analytics or marketing tags; no firm size threshold is stated.
• text: Organizations with engineering and privacy stakeholders that want a consent banner and evidence from both repositories and live sites.
• text: Small projects can begin on a free tier while larger teams can assess enterprise SSO and dedicated cloud deployment.

message pillars

• text: Put consent directly into product code.
• text: Detect vendor changes during code review.
• text: Check actual production behavior.
• text: Give privacy teams sourced answers.

objections

• objection: We already have a cookie banner.
  response: Compare code-review checks and regional live-site audits with the existing tool, including migration costs.
• objection: An AI answer cannot substitute for legal advice.
  response: Use cited evidence to support investigation; Inth states the customer's lawyer makes the legal decision.
• objection: We cannot expose sensitive source code to a third party.
  response: Evaluate enterprise retention terms or the separately licensed bring-your-own-cloud option with security.

competitors

• name: OneTrust
  why: Provides consent management as part of a broader privacy platform.
• name: Cookiebot
  why: A widely used website consent management platform.
• name: Usercentrics
  why: Offers web and app consent management for regulated regions.

influencers

• name: Christopher Burns
  url: https://inth.com/about
  why: Founder and c15t author; advocates developer-owned privacy infrastructure.

keywords

• open source consent management
• developer cookie banner
• privacy code audit
• GDPR consent banner
• website tracking audit
• consent management pull request
• c15t

voice

• developer oriented
• direct
• evidence led

signals

• text: A team is replacing a slow third-party consent script or adopting c15t in an application.
• text: A product team is adding a session replay SDK or expanding into regions with different consent rules.

stack

• c15t
• Claude
• ChatGPT
• Cursor

pricing

motion

channels

• open source
• developer community
• SEO
• sales

confidence

Founders

• name: Christopher Burns
  title: Founder/CEO
  role: CEO
  bio: Founder & CEO of Inth (YC P26). Building privacy and consent infrastructure that ships with your code. Creator of c15t, open-source consent for the modern web. Previously co-founded Everfund. Spoken at Next.js Conf, Jamstack Conf and AI Engineer World's Fair. Based in London.