JITX GTM brain

category

market profile

• text: High-frequency board teams spend significant time preparing simulation studies and coordinating layout and rule handoffs.
• text: PCB design automation is attracting both established EDA vendors and newer AI-focused startups.

personas

• title: Signal integrity engineer
  pains:

  • HFSS setup and CAD preparation eat time that could be spent testing design alternatives
  • Repeated rule and simulation handoffs slow iteration
• title: Director of hardware engineering
  pains:

  • High-speed design timelines depend on a limited number of expert engineers
  • Must improve design throughput while controlling proprietary IP
• title: PCB design automation lead
  pains:

  • Manufacturing rules and specialist knowledge are difficult to carry across teams
  • Needs compatibility with existing CAD and local IT controls

icp

• text: Electronics developers building high-frequency boards who use electromagnetic simulation and need to test multiple design variants.
• text: Enterprise hardware organizations with proprietary designs and air-gapped or locally hosted infrastructure requirements.
• text: Open-source electronics teams and students working under the qualifying CERN OHL-Permissive v2 license.

message pillars

• text: Convert engineering requirements into readable, reusable code.
• text: Combine AI editing with simulation on customer hardware.
• text: Preserve manufacturing constraints and institutional expertise in the design.

objections

• objection: Can we protect our proprietary designs?
  response: The enterprise plan lists local hosting and air-gapped installation; verify deployment and approved-model requirements in a pilot.
• objection: Will it work with our existing design stack?
  response: Validate the listed KiCad, Altium and Siemens Expedition integrations against the specific handoff.
• objection: Can automation meet our signal integrity requirements?
  response: Run a representative structure through the customer's own simulation and acceptance checks.

competitors

• name: Quilter
  why: AI-powered PCB design software competing for board design automation.
• name: Diode
  why: AI-assisted circuit board design startup.
• name: Cadence
  why: Established EDA provider adding AI-assisted design tools.
• name: Altium
  why: Established PCB design platform and incumbent design workflow.

influencers

• name: Duncan Haldane
  url: https://www.jitx.com/about
  why: Co-founder and CEO, active in company strategy and marketing.

keywords

• PCB design automation
• Python PCB design
• high frequency PCB simulation
• signal integrity automation
• AI circuit board design
• HFSS layout optimization
• code based PCB design

voice

• Technical and engineer-to-engineer
• Focused on inspectable workflows
• Specific about design constraints

signals

• text: A hardware team is hiring signal integrity engineers or expanding high-frequency PCB design capacity.
• text: An enterprise seeks local or air-gapped automation for proprietary electronic designs.

stack

• Python
• Ansys HFSS
• KiCad
• Altium
• Siemens Expedition

pricing

motion

channels

• engineering events
• SEO
• newsletter
• sales demos

confidence

Founders

• name: Duncan Haldane
  title: Founder/CEO
  role: CEO
• name: Jonathan Bachrach
  title: Founder/Creative Director
  role: Founder