Keynua GTM brain

Keynua sells electronic signatures with identity verification to organizations digitizing agreements in Latin America.

category

Identity-verified electronic signatures

market profile

  • text: Digital agreement workflows combine signature capture with verification of the person signing.
  • text: Keynua is based in Lima and focuses on Latin America, with applications in financial services and real estate.

personas

  • title: Financial services operations or credit manager
    pains:
    • Loan disbursement slows when signatures and identity checks require separate or in-person steps.
    • Remote verification must build trust without creating too much customer friction.
  • title: Real estate sales operations leader
    pains:
    • Buyers traveling or abroad delay reservation and contract signing.
    • Teams need visibility into completion across many agreements.
  • title: Legal or HR operations leader
    pains:
    • Paper agreements and employee settlement documents create manual coordination and poor traceability.

icp

  • text: Latin American financial institutions with recurring loan or customer agreement workflows, especially in Peru.
  • text: Real estate, HR and legal teams managing frequent contracts and distributed signers; fit includes established enterprises such as insurers and property developers.

message pillars

  • text: Connect signing and identity in one workflow.
  • text: Choose signature and identity controls for the use case.
  • text: Meet signers on familiar messaging channels.

objections

  • objection: Can remote signatures satisfy our identity assurance requirements?
    response: Evaluate Keynua's video, selfie and liveness options against the transaction and local legal requirements.
  • objection: Will customers struggle to complete the process?
    response: Pilot the workflow through WhatsApp, SMS or email and measure completion and turnaround times.

competitors

  • name: Clicksign
    why: Electronic signature competitor identified by CB Insights.
  • name: Webdox
    why: Agreement management alternative identified by CB Insights.
  • name: Ivnosys
    why: Digital trust and signature alternative identified by CB Insights.

influencers

  • name: Manuel Olguin
    why: Co-founder and CEO identified in company coverage.

keywords

  • firma electrónica Perú
  • firma digital con validación de identidad
  • video firma contratos
  • verificación biométrica de identidad
  • firma electrónica inmobiliaria
  • firma digital préstamos

voice

  • Reassuring and security-focused
  • Practical and conversion-oriented

signals

  • text: A lender is digitizing loan disbursements or customer onboarding.
  • text: A property business has remote buyers and delayed contract signatures.

stack

  • WhatsApp
  • SMS
  • email

pricing

model: unknown

motion

hybrid

channels

  • SEO
  • LinkedIn
  • free trial
  • sales demos

confidence

medium

Founders

  • name: Alfredo Granda
    title: Founder
    role: Founder
    bio: Founder and CTO with experience creating software products and expanding them throughout Latin America to millions of users. Designed and implemented the Cinepapaya platform which eventually was acquired in 2016 by NBC Universal through its Fandango Media LLC division. Then i became the VP of IT for Fandango Latam until i left the company to start Keynua.
  • name: Manuel Olguin
    title: Founder
    role: Founder
    bio: Founder and CEO with experience developing digital products and expanding them throughout Latin America. Co-founded Cinepapaya in 2012 and led its growth for 4 years, taking it to 12 countries and 80% of all movie theaters in the region. The company was acquired in 2016 by NBC Universal through its Fandango Media LLC division.
  • name: Luis Alban
    title: Founder
    role: Founder
  • name: Inma Canadas
    title: Founder
    role: Founder

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