Kilobaser GTM brain

category

market profile

• text: Research and diagnostic labs may outsource custom oligonucleotides, exposing projects to delivery delays and supplier schedules.
• text: Benchtop synthesis competes for laboratory budgets with outsourced oligo suppliers and other synthesis systems.

personas

• title: Molecular biology lab director
  pains:

  • Experiments stall while custom materials are ordered and delivered.
  • Must justify equipment spending against outsourcing and utilization.
• title: Biotech R&D scientist
  pains:

  • Repeated design iterations require fast access to custom oligonucleotides.
  • Outsourcing can introduce lead times and additional modification costs.
• title: Laboratory operations or procurement manager
  pains:

  • Must evaluate instrument reliability, recurring consumables and support.
  • Needs evidence that equipment fits existing lab workflows and budget.

icp

• text: University, biotech and research labs with recurring needs for custom oligonucleotides and frequent design iterations.
• text: Diagnostic developers and life science teams that value rapid local access and can justify instrument and consumable costs.

message pillars

• text: Give the lab on-demand access to custom materials.
• text: Reduce delays associated with outsourced procurement.
• text: Provide an accessible benchtop instrument.

objections

• objection: Will the equipment and consumables pay for themselves?
  response: Compare instrument and recurring supply costs with the lab's actual ordering frequency, delays and throughput.
• objection: Will output fit our specific application?
  response: Request a sample, review quality reports and validate performance in the intended workflow before procurement.
• objection: Is the vendor able to support our lab?
  response: Confirm current distributor coverage, service terms and consumable availability directly; historical ownership and operating status warrant diligence.

competitors

• name: DNA Script
  why: Another benchtop oligonucleotide synthesis platform.
• name: Biolytic Lab Performance
  why: Supplier of DNA synthesizer instruments.
• name: Twist Bioscience
  why: Outsourced DNA synthesis is an alternative to in-house instrumentation.

keywords

• benchtop DNA synthesizer
• in house oligonucleotide synthesis
• desktop RNA synthesizer
• lab oligo synthesis instrument
• custom oligo turnaround
• DNA synthesizer laboratory

voice

• Scientific and practical
• Speed-oriented
• Accessible

signals

• text: A molecular biology team reports repeated delays waiting for custom oligos.
• text: A laboratory is expanding recurring molecular assay research and evaluating in-house equipment.

pricing

motion

channels

• online demos
• SEO
• webinars
• distributors
• customer stories

confidence

Founders

• name: Alexander Murer
  title: Founder
  role: Founder
• name: Martin Jost
  title: Founder
  role: Founder
  bio: Molecular Biologist / Biohacker / Developer (Full Stack)
• name: Bernhard Tittelbach
  title: Founder
  role: Founder
  bio: Likes to have an ever more accurate model of the world. Interested in how things work. Likes to take apart, hack and create things, to understand them better. Interested in various frameworks that allow people to work together. Sometimes Speaker at talks, helper at events and holder of workshops. Life Goal: Create net gain for everyone, leave the world a slightly better place and come out ahead as well. Would love for everyone to learn rationality and probability theory in school.