Kivo Health GTM brain

Kivo Health provides virtual pulmonary rehabilitation and chronic lung care for people with COPD through health plans and clinical partners.

category

Virtual pulmonary rehabilitation

market profile

  • text: COPD care has a substantial access gap for pulmonary rehabilitation, particularly among older adults who struggle to attend in person.
  • text: Health plans and value-based providers can evaluate the service against avoidable acute care costs and patient outcomes.

personas

  • title: Health plan VP of population health
    pains:
    • COPD exacerbations drive avoidable admissions and costs
    • Eligible members cannot consistently access in-person pulmonary rehabilitation
  • title: Pulmonologist or referring clinician
    pains:
    • Patients need support with exercise, medications and breathing between visits
    • Travel and physical limitations can prevent rehabilitation attendance
  • title: Health system value-based care leader
    pains:
    • A high-risk respiratory population needs scalable follow-up
    • Clinical teams need evidence that a virtual partner can engage patients

icp

  • text: US health plans serving older adults with a meaningful COPD population and financial exposure to hospital utilization.
  • text: Health systems and physician groups managing chronic lung patients under value-based arrangements.

message pillars

  • text: Make pulmonary rehabilitation accessible at home.
  • text: Combine tailored treatment with a human breathing specialist.
  • text: Lead payer conversations with return on investment.

objections

  • objection: Will older patients engage in virtual rehab?
    response: Discuss the delivered kit, setup guidance, live specialists and reported attendance; validate accessibility with a pilot population.
  • objection: Can the program demonstrate economic value?
    response: Review the published ROI and clinical evidence, then agree on baseline utilization and measurement with the payer.

competitors

  • name: Kaia Health
    why: Offers digital pulmonary rehabilitation for COPD and competes for health plan chronic care programs.
  • name: NuvoAir
    why: Offers virtual respiratory care and chronic disease management.

influencers

  • name: Victor Sadauskas
    url: https://www.linkedin.com/in/victorsadauskas
    why: CEO and physician who posts about pulmonary rehab access.

keywords

  • virtual pulmonary rehabilitation
  • COPD care management
  • at home pulmonary rehab
  • COPD hospitalization reduction
  • pulmonary rehab for Medicare
  • virtual respiratory care

voice

  • Empathetic and patient-centered
  • Evidence-led and outcome-oriented
  • Plain language about breathing and everyday life

signals

  • text: A health plan announces a COPD cost reduction or chronic disease initiative.
  • text: A provider expands value-based care for COPD or seeks remote rehab capacity.

pricing

model: unknown

motion

sales_led

channels

  • Health system partnerships
  • Health plan sales
  • Physician referrals
  • SEO
  • LinkedIn

confidence

high

Founders

  • name: Victor Sadauskas
    title: Founder
    role: Founder
    bio: I'm building Kivo Health - AI-powered virtual care for chronic lung disease. I finished medical residency at Stanford and have seen firsthand how poor access to care can lead to higher acuity illness over time. I'm passionate about using technology to help people stay healthier while reducing healthcare costs.
  • name: Vaughn Koch
    title: Founder/CTO
    role: CTO
    bio: I'm building Kivo Health: we provide telehealth lung rehab for COPD patients. We just raised our $10m Series A. I'm a serial founder and technologist. I founded Movity in W2010 which exited to Trulia, and have built key tech at both startups and larger companies.

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