Kontigo GTM brain

Kontigo offers USDC-based accounts, payments and infrastructure to consumers and businesses in Latin America and beyond.

category

Stablecoin accounts and payments

market profile

  • text: Consumers and businesses face cross-border payment friction and demand access to dollar-denominated money in Latin America.
  • text: The company now markets both a consumer wallet and business payment and API infrastructure.

personas

  • title: Latin American consumer or migrant
    pains:
    • Moving money across borders and paying conversion fees
    • Holding savings in a depreciating local currency
  • title: Merchant or ecommerce owner
    pains:
    • Accepting payments across local payment methods
    • Receiving international payments and converting to local currency
  • title: Fintech product or payments lead
    pains:
    • Building cross-border wallet and payment capabilities
    • Integrating pay-ins, payouts and currency conversion

icp

  • text: Individuals in Latin America and the US who send cross-border payments or want access to digital dollars.
  • text: Merchants and fintech platforms with local and international payment flows, ranging from small online stores to larger regional businesses.

message pillars

  • text: Center access to a stable currency across borders.
  • text: Connect dollar savings with Bitcoin and local spending.
  • text: Offer developers global money movement infrastructure.

objections

  • objection: How are my funds protected and who controls them?
    response: Explain wallet custody and key management, and provide current terms, risk disclosures and incident history for review.
  • objection: What will I pay to deposit, convert and withdraw?
    response: Provide the live fee schedule and exchange rate for the specific country and transaction before signup.
  • objection: Can I use it in my country and with my local payment method?
    response: Confirm availability and supported rails for the user's location and transaction.

competitors

  • name: Coinbase
    why: Offers digital asset accounts and USDC access to overlapping consumers.
  • name: Koywe
    why: Provides crypto on- and off-ramp and payment infrastructure in Latin America.
  • name: Nubank
    why: A regional digital banking alternative for consumer financial services.

influencers

  • name: Jesus Castillo
    url: https://kontigo.lat/about
    why: CEO and co-founder representing the company's financial inclusion mission.

keywords

  • cuenta en dólares digitales
  • billetera USDC Latinoamérica
  • enviar dinero a Latinoamérica
  • pagos internacionales USDC
  • API pagos stablecoin
  • ahorrar en dólares

voice

  • optimistic
  • accessible
  • financial inclusion focused

signals

  • text: A business is adding cross-border collections or local payment methods in Latin America.
  • text: A consumer regularly sends or receives money across borders or seeks dollar savings.

stack

  • USDC
  • Bitcoin
  • MPC wallet

pricing

model: unknown

motion

hybrid

channels

  • app stores
  • SEO
  • partnerships
  • press

confidence

medium

Founders

  • name: jesus alberto Castillo ferrer
    title: Founder/CEO
    role: CEO
    bio: I'm a Venezuelan founder obsessed with closing the financial inclusion gap for 1.7 billion humans. - Previously built the largest micro-lending platform in Venezuela, reaching over 500k SMBs in low-income communities with no financial history, implementing Muhammad Yunus methodology powered by ML. - Co-founded the first LLM marketplace in LatAm using micro-payments instead of subscriptions. - Founder at Bicuye, the most exotic Agave-Based Liquour with an Ultra-Premium membership club.
  • name: Gino Guatavita
    title: Founder/CTO
    role: CTO
    bio: Co-Founder & CTO at Kontigo. Tackling one of the biggest challenges in the region, access to credit and the financial system. Currently 500M+ people on Latam are under-banked, we are solving this with alternative data, AI and Web3.

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