Kunduz GTM brain

category

market profile

• text: The product combines a tutor network with AI for on-demand study help, with roots in university entrance exam preparation.
• text: Current school positioning emphasizes visibility into students' use of AI outside class.

personas

• title: School principal or academic director
  pains:

  • Students use general AI tools without school visibility
  • Leaders need learning support aligned with their curriculum
• title: Teacher or department head
  pains:

  • Many students need help simultaneously outside class
  • Answer-only homework makes it difficult to assess understanding
• title: Student preparing for entrance exams
  pains:

  • Getting stuck on a question interrupts independent study
  • Private tutoring can be expensive or unavailable when needed

icp

• text: Schools seeking curriculum-aligned AI study support and visibility into learning beyond the classroom.
• text: Students preparing for university entrance exams, historically in Turkey and India, and their families.

message pillars

• text: Combine AI with human expertise.
• text: Give schools visibility into learning.
• text: Help learners understand steps rather than stay stuck.
• text: Make personalized support broadly accessible.

objections

• objection: Will AI simply provide answers without teaching?
  response: Evaluate step-by-step support and learning visibility with teachers in a pilot.
• objection: Will answers match our curriculum?
  response: Test a representative set of course and exam questions and check alignment with educators.
• objection: Is human help accessible when students need it?
  response: Confirm coverage, response times and plan limits for the relevant region before purchase.

competitors

• name: Brainly
  why: AI and community-supported homework help for students.
• name: Photomath
  why: Step-by-step math problem solving competes for student study time.
• name: Gauth
  why: AI and expert-supported problem solving for learners.

keywords

• online exam tutoring
• AI tutor for schools
• homework question solver
• university entrance exam preparation
• step by step math help
• online science tutoring

voice

• supportive
• education-focused
• accessible

signals

• text: A school is creating a policy for student AI use and needs visibility into out-of-class learning.
• text: Students are approaching university entrance exams and seeking on-demand help.

pricing

motion

channels

• app stores
• SEO
• school partnerships
• LinkedIn

confidence

Founders

• name: Basar Basaran
  title: Founder
  role: Founder
  bio: Cofounder @ Kunduz | Stanford MBA & MA in Education | Ex-McKinsey
• name: Baris Bilgic
  title: Founder
  role: Founder
• name: Melih Sener
  title: Founder
  role: Founder