Layers GTM brain

Layers offers in-person skin, hair, body and metabolic measurements to consumers seeking to understand and track their health and appearance.

category

Consumer health and appearance measurement

market profile

  • text: Consumers can combine bloodwork, body composition and facial analysis in a clinic designed around a direct booking experience.
  • text: The initial physical location is San Francisco, with New York and Los Angeles waitlists.

personas

  • title: Health-conscious consumer
    pains:
    • Health measurements are fragmented across separate appointments
    • Uncertainty about which baseline metrics to track over time
  • title: Appearance and skincare enthusiast
    pains:
    • Guessing which skin or hair changes are happening over time
    • Difficulty comparing outcomes of a skincare routine without a baseline
  • title: Fitness-focused consumer
    pains:
    • Body weight alone does not explain body composition changes
    • Wants repeatable measurements alongside metabolic markers

icp

  • text: Consumers in or near San Francisco who can attend an in-person appointment and value proactive measurement.
  • text: Employers seeking wellness benefits are a possible secondary segment; the site advertises a business offering without specifying company size.

message pillars

  • text: Bring a measurement mindset to appearance.
  • text: Unify multiple categories in one visit.
  • text: Provide context across health measurements.
  • text: Make booking accessible without referral friction.

objections

  • objection: How much time and travel will a visit require?
    response: The site describes an approximately hour-long San Francisco visit; confirm appointment availability and location before booking.
  • objection: What can the measurements tell me?
    response: Review the specific tests and discuss interpretation and limitations with the clinical team before making decisions.

competitors

  • name: Neko Health
    why: Offers in-person preventive health checks combining skin, metabolic and other measurements.
  • name: Prenuvo
    website: https://www.prenuvo.com/what-we-offer
    why: Offers consumer imaging and blood panels for proactive health assessment.
  • name: Function Health
    why: Consumer health testing and body scanning offer an overlapping health optimization alternative.

keywords

  • San Francisco body composition scan
  • skin analysis San Francisco
  • hair density analysis
  • health biomarker testing
  • DEXA scan San Francisco
  • appearance tracking

voice

  • aspirational
  • measurement oriented
  • minimal and modern

signals

  • text: A consumer is seeking repeatable skin, hair or body composition measurements in San Francisco.
  • text: A local employer is considering an employee wellness benefit.

hiring

  • Founding Engineer

pricing

model: unknown

motion

product_led

channels

  • Instagram
  • X
  • LinkedIn
  • local search
  • customer testimonials

confidence

medium

Founders

  • name: Shivani Patel
    title: Founder/CEO
    role: CEO
    bio: quantifying every layer of the human body

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