Linkana GTM brain

Linkana automates supplier onboarding, qualification and risk monitoring for mid-sized and large Brazilian companies.

category

Supplier relationship and risk management

market profile

  • text: Supplier qualification spans procurement, compliance and business teams and is often handled through spreadsheets and disconnected systems.
  • text: Linkana integrates with procurement and ERP systems instead of replacing purchase orders and payments.

personas

  • title: Head of procurement or sourcing
    pains:
    • Slow supplier approval delays purchasing and creates repetitive follow-up
    • Needs a clear view of supplier status and performance across categories
  • title: Supplier compliance and risk manager
    pains:
    • Manual checks leave expired certificates and regulatory risks hard to track
    • Needs consistent, auditable qualification by risk level
  • title: ERP or procurement systems lead
    pains:
    • Duplicate supplier data flows across ERP and procurement tools
    • Integration and data governance must fit existing systems

icp

  • text: Mid-sized and large Brazilian enterprises managing many vendors and formal approval workflows.
  • text: Companies in industries including manufacturing, finance and agribusiness with ERP infrastructure and supplier compliance obligations.

message pillars

  • text: Automate supplier registration, qualification and evaluation in an ERP-connected portal.
  • text: Bring onboarding and monitoring together.
  • text: Replace manual supplier work with auditable workflows.
  • text: Review supplier documents with AI.

objections

  • objection: We already have an ERP or procurement suite.
    response: Linkana positions itself as an integrated supplier management layer; confirm the integration and workflow boundaries in a demo.
  • objection: Automating approvals could miss supplier risks.
    response: Review category-specific risk rules, human review controls and audit evidence with compliance stakeholders.
  • objection: Suppliers will struggle with another portal.
    response: Pilot invitations and document submission with representative suppliers and measure completion time.

competitors

  • name: Nimbi
    why: Procurement platform with supplier qualification capabilities.
  • name: Mercado Eletrônico
    why: Brazilian e-procurement platform with supplier management.
  • name: Coupa
    why: Global spend management suite with overlapping supplier management; also an integration partner.

influencers

  • name: Leo Cavalcanti
    url: https://www.linkedin.com/in/leoazca/
    why: CEO and Procurement Hero host who discusses supplier relationships and procurement.

keywords

  • homologação de fornecedores
  • gestão de fornecedores SRM
  • cadastro de fornecedores automático
  • risco de fornecedores
  • monitoramento de certidões
  • supplier onboarding Brazil
  • ERP supplier compliance

voice

  • direct and opinionated
  • procurement-specific
  • automation and governance focused

signals

  • text: Supplier onboarding takes weeks and requires manual document chasing across teams.
  • text: Procurement or compliance is seeking continuous certificate monitoring and ERP integration.

stack

  • SAP
  • Oracle
  • TOTVS
  • SAP Ariba
  • Coupa

pricing

model: unknown

motion

sales_led

channels

  • LinkedIn
  • procurement events
  • webinars
  • SEO
  • podcast
  • sales demos

confidence

high

Founders

  • name: Cirdes Henrique
    title: Founder
    role: Founder
    bio: CTO @ Linkana and Tropical on Rails organizer
  • name: leo cavalcanti
    title: Founder
    role: Founder
    bio: Co-founder and CEO @ Linkana

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