Livement GTM brain

Livement, known as Boletomóvil in Latin America, supplies event organizers and sports venues with ticket sales and event management tools.

category

Event ticketing software

market profile

  • text: Event organizers need primary sales, admission management and control of ticket resale and fraud.
  • text: The organizer offer spans digital and physical ticketing, mobile points of sale, analytics and event promotion.

personas

  • title: Sports club ticketing director
    pains:
    • Fraud and uncontrolled resale undermine fan trust.
    • Sales and attendance reporting are scattered across channels.
  • title: Concert or festival promoter
    pains:
    • Slow checkout loses interested buyers.
    • Delayed ticket proceeds constrain event cash flow.
  • title: Venue operations manager
    pains:
    • Needs box office hardware and reliable admission control.
    • Staff must sell and validate tickets across multiple locations.

icp

  • text: Mexican and Latin American professional sports teams, stadiums and event venues with recurring ticket sales.
  • text: Concert, fair, conference and entertainment organizers requiring online sales plus physical box office support.

message pillars

  • text: Give organizers visibility into sales as they happen.
  • text: Improve cash flow through weekly settlement.
  • text: Make ticket purchase accessible on a phone.

objections

  • objection: Will the platform support our physical ticket booths?
    response: The organizer page describes point-of-sale equipment, ticket printers and access scanners.
  • objection: We cannot wait until after the event for proceeds.
    response: The organizer page says proceeds are paid each Friday; confirm contract terms for the event.
  • objection: Can we reduce fraud and unauthorized resale?
    response: Discuss how its primary and secondary market controls apply to the specific event and local rules.

competitors

  • name: Ticketmaster
    why: Incumbent primary ticketing provider for major live events and sports.
  • name: Fever
    why: Live event discovery and ticketing competitor.
  • name: Ticketplus
    why: Regional ticketing provider competing for event organizers.

influencers

  • name: Walter González
    url: https://luma.com/lvzecn1f?locale=es
    why: Boletomóvil founder and CEO who speaks about the company's product journey.

keywords

  • plataforma de boletaje para eventos
  • venta de boletos en línea
  • boletaje para estadios
  • control de acceso eventos
  • ticket resale fraud prevention
  • software para organizadores de eventos

voice

  • Conversational and direct
  • Sales and organizer outcome focused
  • Accessible Spanish with playful emoji

signals

  • text: A club announces a new season or stadium and needs to sell tickets across digital and physical channels.
  • text: An event organizer faces ticket fraud, resale disputes or buyer drop-off at checkout.

stack

  • Google Analytics
  • Facebook Pixel
  • PayPal

pricing

model: unknown

motion

sales_led

channels

  • SEO
  • LinkedIn
  • Sports partnerships
  • Email campaigns

confidence

medium

Founders

  • name: Walter Gonzalez
    title: Founder/CEO
    role: CEO
  • name: Roberto Rey
    title: Founder
    role: Founder
    bio: Technical founder trying to fix problems in LATAM

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