Lucis GTM brain

category

market profile

• text: Consumers seeking preventive care face a gap between receiving lab results and understanding what to do with them.
• text: Preventive testing competes with both specialist health checkups and subscription-based biomarker services.

personas

• title: Health-conscious European consumer
  pains:

  • Wants a clearer baseline than occasional standard blood tests provide
  • Needs help understanding results and forming sustainable habits
• title: Employer wellbeing or people leader
  pains:

  • Wants an accessible preventive health benefit employees can use beyond a one-off checkup
  • Needs confidence in medical review and protection of sensitive data

icp

• text: Adults in Lucis's supported European markets who can reach a partner laboratory and want preventive health guidance.
• text: Employers interested in preventive health benefits for staff; company-size sweet spot is not publicly specified.

message pillars

• text: Begin with broad biomarker testing and ongoing support.
• text: Go beyond delivering test results to help members act.
• text: Make preventive care more accessible.

objections

• objection: Can I trust advice generated with AI?
  response: The company describes doctor-reviewed plans and accredited laboratory review; discuss clinical questions with a healthcare professional.
• objection: What happens to my sensitive health data?
  response: Review its privacy terms and stated French HDS-certified hosting, security certification and deletion options.
• objection: Is the annual membership worth it?
  response: Compare the included biomarker panel and year of guidance with your goals and the costs of alternatives.

competitors

• name: Function Health
  why: Preventive biomarker testing membership and a stated category comparison.
• name: Zoï
  why: European preventive health checkup provider cited in industry coverage.
• name: Hone Health
  why: Consumer health testing and membership alternative identified in market coverage.

keywords

• preventive health blood test Europe
• biomarker testing membership
• blood test health insights France
• longevity blood test
• personalised health coaching
• annual health checkup

voice

• reassuring
• accessible
• prevention-focused

signals

• text: A consumer actively tracks health or seeks to understand biomarkers and lifestyle changes.
• text: An employer is evaluating preventive wellbeing benefits across supported countries.

stack

• React
• Next.js
• TypeScript
• PostgreSQL
• GCP
• AWS

hiring

• Medical Ops Lead
• Medical Director
• AI engineer
• Platform engineering
• Customer Care Specialist

pricing

motion

channels

• SEO
• podcast
• newsletter
• X
• ambassadors

confidence

Founders

• name: Max Berthelot
  title: Founder/CEO
  role: CEO
  bio: Founder & CEO of Lucis - Function Health for Europe.
• name: Baptiste Debever
  title: Founder/CTO
  role: CTO
  bio: Building the AI health navigator that extends your healthspan. 🇫🇷 engineer, repeat founder. Prev engineer at Gorgias.