LunaBill GTM brain

category

market profile

• text: Payer follow-up and denial resolution consume billing staff time and delay collections.
• text: The product spans payer portals, phone calls, appeals and EHR write-back, extending beyond voice calling alone.
• text: Pricing is a customer-specific share of net collections recovered, with no upfront fee; the contract has no performance-based model.

personas

• title: VP of revenue cycle at a health system
  pains:

  • Aged claims backlog and payer delays tie up cash
  • Hiring enough staff for repetitive follow-up raises costs
• title: AR or denials manager
  pains:

  • Billers spend hours in payer queues and navigating portals
  • Denials require documentation, appeals and tracking across systems
• title: RCM business owner
  pains:

  • Scaling client claim volumes without scaling payroll at the same pace
  • Demonstrating auditable actions and outcomes to clients

icp

• text: US hospitals and multi-campus health systems with substantial commercial insurance AR queues.
• text: Medical billing, RCM and BPO firms managing payer follow-up across multiple provider clients.

message pillars

• text: Work the complete claim lifecycle instead of just reporting status.
• text: Give staff outcomes to review instead of hold time.
• text: Align payment with actual recovered cash.
• text: Build claim-level auditability into the service.

objections

• objection: How do you protect patient data?
  response: Review the BAA, security documentation and EHR access requirements before sharing PHI.
• objection: Will it work on our payer mix and old claims?
  response: Use a bounded pilot on actual claims and compare collections and staff review effort to baseline.

competitors

• name: SuperDial
  website: https://www.superdial.com/
  why: Voice AI agents automate payer calls and revenue cycle workflows.
• name: Infinitus
  why: Healthcare voice agents support payer interactions including claims and eligibility.

keywords

• AI medical billing follow up
• insurance claim status automation
• healthcare AR automation
• payer call AI
• denial management automation
• revenue cycle AI agents

voice

• direct and conversational
• outcome led
• healthcare operations specific

signals

• text: A health system reports rising aged AR or hires claim follow-up staff.
• text: An RCM firm is adding clients and needs to increase claims capacity without proportional payroll growth.

stack

• Epic
• Cerner
• GoRev
• Waystar
• Availity

pricing

motion

channels

• LinkedIn
• X
• customer case studies
• YC launch

confidence

Founders

• name: Suhail Parry
  title: Founder/CEO
  role: CEO
  bio: 2x founder. Prior to LunaBill, I worked as a founding engineer at Knowext, building AI automation for various hospitals and later joined as an operator for Mediregi, an RCM company with 200+ healthcare clients.
• name: David Day
  title: Founder/CTO
  role: CTO
  bio: David previously founded Skiesoft, one of Taiwan’s biggest AI scribe company. He also worked at a data scientist at UCSF, building models to audit coding accuracy.