Magic GTM brain

category

market profile

• text: The service combines dedicated remote assistants, managed recruitment and 24/7 backup.
• text: Buyers compare outsourced assistants with hiring in person or competing virtual assistant agencies.

personas

• title: Founder or CEO
  pains:

  • Inbox, meetings and travel consume focus needed for decisions
  • Recruiting and managing an assistant adds work before it saves time
• title: Operations manager
  pains:

  • Administrative and customer support tasks grow faster than the team
  • Hiring multiple remote assistants demands screening, training and coverage
• title: Sales or marketing leader
  pains:

  • Lead follow-up, booking and social tasks compete with revenue work
  • A new assistant needs context, coaching and reliable handoffs

icp

• text: Founders and executives with recurring administrative work who can delegate to a dedicated remote assistant.
• text: Growing businesses and professional services teams needing one assistant or a custom-trained remote team; size is not specified.

message pillars

• text: Get a dedicated human assistant.
• text: Match and train an assistant for the buyer.
• text: Provide backup when the dedicated assistant is offline.

objections

• objection: Will managing a remote assistant create more work?
  response: Magic describes matching, coaching, replacement and management support; agree on tasks and handoff expectations before starting.
• objection: What if the assistant is a poor fit or demand changes?
  response: The site says Magic can replace assistants; its pricing page says there are no long-term contracts.

competitors

• name: Assist World
  website: https://assistworld.com/getmagic-alternatives/
  why: Offers matched virtual assistants to similar business buyers.
• name: Wishup
  why: Virtual assistant provider compared in alternatives research.
• name: Rocket Station
  website: https://rocketstation.com/wp-content/uploads/2022/07/THE-SECRET-GUIDE-TO-HOW-ROCKET-STATION-HIRES-AND-TRAINS-THE-BEST-VAS.pdf
  why: Provides outsourced virtual assistants and identifies Magic as a peer.

keywords

• hire virtual executive assistant
• remote virtual assistant for business
• outsource administrative tasks
• virtual assistant for founders
• virtual assistant agency pricing
• hire remote customer support assistant

voice

• conversational
• reassuring
• outcome-oriented

signals

• text: Founder is hiring an executive assistant or reports being overwhelmed by scheduling and inbox work.
• text: A scaling business is seeking several remote assistants or standardized support coverage.

pricing

motion

channels

• SEO
• X
• referrals
• case studies

confidence

Founders

• name: Mike Chen
  title: Founder/CEO
  role: CEO
• name: Aaron Kemmer
  title: Founder
  role: Founder
  bio: Executive Chairman, Edge Aerospace (space computers for satellites and on-orbit data centers; in orbit, profitable). Founder of Magic (YC W15), CEO 2023-2026, grew ARR $3M to $40M, now Chairman. Founding CEO of Made In Space: first 3D printer on the ISS, first parts manufactured off Earth, became Redwire (NYSE: RDW). Chairman of Max Space. 12 US patents in in-space manufacturing.
• name: David Merriman
  title: Founder
  role: Founder
  bio: Co-founder, Magic (getmagic.com)
• name: Nic Novak
  title: Founder
  role: Founder
• name: Michael Rubin
  title: Founder/CFO
  role: Founder