Mark Cuban Cost Plus Drug Company, PBC GTM brain

category

market profile

• text: Cash-pay pharmacies compete with insured copays, discount cards and other direct-to-consumer pharmacies; the cheapest source varies by drug.
• text: Cost Plus operates pharmacy, wholesale and employer-facing benefit services.

personas

• title: Patient managing recurring prescriptions
  pains:

  • Out-of-pocket drug costs recur every month.
  • Pharmacy and insurance prices are difficult to compare by dose and quantity.
• title: Employer benefits leader
  pains:

  • Prescription benefit spending is hard to audit across intermediaries.
  • Employees may pay more than a transparent cash price for the same medicine.

icp

• text: US patients paying for ongoing medications, especially when cash prices beat their current out-of-pocket cost.
• text: Employer groups and managed care organizations reviewing pharmacy benefit costs and network arrangements.

message pillars

• text: Make pharmaceutical pricing transparent.
• text: Deliver affordable medicines to patients.
• text: Offer pass-through benefit pricing to organizations.

objections

• objection: Will it be cheaper than my insurance or a local coupon?
  response: Compare the exact drug, strength, quantity, shipping and insurance terms; independent research found no single pharmacy cheapest for every drug.
• objection: Must an employer replace its existing PBM?
  response: The company says clients may add it to their network or use other program arrangements; verify contract fit.

competitors

• name: Amazon Pharmacy
  why: Competes for direct-to-consumer prescriptions and generic medication spending.
• name: GoodRx
  why: Offers prescription price comparisons and discounts at retail pharmacies.
• name: Costco Pharmacy
  why: Offers a competing prescription pharmacy and cash pricing.

keywords

• affordable generic prescriptions
• compare prescription drug prices
• cash pay online pharmacy
• employer pharmacy benefit transparency
• generic medication delivery
• prescription price comparison

voice

• Plainspoken
• Mission driven
• Price transparent

signals

• text: A patient discovers a recurring prescription has a high copay or cash price.
• text: An employer is reviewing drug benefit costs or its pharmacy network.

pricing

motion

channels

• Online pharmacy
• Press
• Employer partnerships

confidence

Founders

• name: Alexander Oshmyansky
  title: Founder
  role: Founder