Medplum GTM brain

Medplum provides an open-source, FHIR-native developer platform for building and operating clinical applications.

category

Healthcare developer platform and headless EHR

market profile

  • text: Healthcare builders need clinical data infrastructure, interoperable workflows and security controls without rebuilding each foundation.
  • text: Open-source and API-first clinical platforms compete with packaged EHRs and FHIR infrastructure; hosting choice changes operational responsibilities.

personas

  • title: Healthcare startup CTO
    pains:
    • Shipping differentiated clinical workflows without building an EHR backend from scratch
    • Choosing between control of the stack and operational burden
  • title: Healthcare application engineer
    pains:
    • Modeling patient data and implementing FHIR APIs
    • Building secure authentication, integrations and workflow automation
  • title: Clinical operations or product lead
    pains:
    • Off-the-shelf EHR workflows do not match the care model
    • Coordinating intake, scheduling and care across disconnected tools

icp

  • text: Digital health companies with engineering teams building custom care delivery or patient engagement software.
  • text: Providers, life sciences organizations and healthcare enterprises needing FHIR-based clinical workflows and integrations.
  • text: Early-stage teams can prototype on the free tier; production and enterprise buyers need appropriate support and agreements.

message pillars

  • text: Ship clinical applications on a reusable open-source platform.
  • text: Build with a FHIR-native data foundation.
  • text: Customize workflows using production-ready apps.

objections

  • objection: Will open source leave us responsible for hosting and maintenance?
    response: Compare hosted plans and enterprise self-hosting; the pricing page says self-hosted operations remain customer-managed.
  • objection: Can this support our compliance and integration requirements?
    response: Review the specific hosted agreement, BAA, certifications and integration scope for your intended deployment.
  • objection: Is the free tier enough for patient care?
    response: The free tier is described for prototyping and learning; evaluate paid production plans and usage charges before rollout.

competitors

  • name: Canvas Medical
    why: API-first clinical platform for custom healthcare workflows.
  • name: Healthie
    why: API-first EHR platform for digital health providers.
  • name: Smile CDR
    why: Commercial FHIR infrastructure and services for healthcare data exchange.

influencers

  • name: Brendan Keeler
    why: Health API writer quoted on Medplum's homepage.

keywords

  • FHIR server open source
  • headless EHR API
  • healthcare developer platform
  • FHIR native EHR
  • build custom EHR
  • HIPAA compliant healthcare API
  • clinical workflow automation

voice

  • developer-oriented
  • practical
  • confident

signals

  • text: A digital health company is hiring engineers to build a custom EHR or patient platform.
  • text: A healthcare team is migrating clinical data to FHIR or replacing a restrictive legacy system.
  • text: A prototype is approaching patient-facing production and needs security agreements and support.

stack

  • FHIR
  • React
  • TypeScript
  • GraphQL
  • GitHub

hiring

  • General Counsel
  • Head of Security
  • Security Engineer
  • Full Stack Engineer
  • Forward Deployed Engineer
  • Account Executive

pricing

model: freemium
starting price: $0/month; Production starts at $2,000/month

motion

hybrid

channels

  • GitHub
  • developer documentation
  • Discord
  • LinkedIn
  • events
  • sales demos

confidence

high

Founders

  • name: Reshma Khilnani
    title: Founder
    role: Founder
    bio: Reshma is CEO of Medplum. In the recent past she was a Visiting Group Partner at YC. Reshma Khilnani was co-founded of MedXT (YC W13 acquired by Box) and Droplet (now Kit.com). Early in her career she held roles at Facebook and Microsoft. Reshma has a BS and MEng from MIT in EECS. She lives in San Francisco and owns reshma.com
  • name: Cody Ebberson
    title: Founder/CTO
    role: CTO
    bio: Cody is CTO of Medplum, an open source healthcare data platform. In the past, he was a Director of Engineering at One Medical, Healthcare Engineering Lead at Box, and co-founded MedXT (YC W13 acquired by Box). Cody holds a BS in Computer Science and an MBA from Harvard Business School.

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