Mindset Health GTM brain

category

market profile

• text: Patients with chronic conditions may continue to experience symptoms despite medication and specialist care.
• text: Digital programs can extend access to brain-gut behavioral support beyond scarce specialist capacity.

personas

• title: Gastroenterologist or GI practice lead
  pains:

  • Patients with persistent IBS symptoms need options beyond medication and restrictive diets
  • Behavioral specialist referrals can be difficult to access
• title: Health plan clinical innovation director
  pains:

  • Managing chronic GI symptom burden across a large membership
  • Need evidence and measurable outcomes before covering a digital intervention
• title: Person living with IBS
  pains:

  • Abdominal pain and unpredictable symptoms disrupt daily life
  • Finding accessible, practical support between appointments

icp

• text: GI practices and health systems treating substantial numbers of patients with persistent IBS.
• text: Health plans and employers seeking scalable behavioral support for covered members with chronic conditions.

message pillars

• text: Use clinically validated programs for conditions with persistent unmet need.
• text: Deliver brain-body interventions through accessible software.
• text: Track progress and personalize the experience.

objections

• objection: Is there evidence beyond a wellness claim?
  response: Review the published randomized study, its active control and endpoints, and avoid assuming results for every patient.
• objection: Can patients engage consistently without a therapist?
  response: Discuss the six-week self-guided program and assess adherence and outcomes in the intended population.
• objection: Will patients be able to afford it?
  response: Check plan eligibility, clinician referral and patient assistance options for the individual.

competitors

• name: Oshi Health
  why: Virtual GI care for overlapping patient and payer populations.
• name: Cylinder
  why: Digital digestive care competes for payer and employer partnerships.
• name: Ayble Health
  why: Digital digestive care and behavioral support for IBS.

influencers

• name: Dr Simone Peters
  url: https://www.mindsethealth.com/about
  why: Developed the gut-directed hypnotherapy protocol behind Nerva.

keywords

• IBS digital therapy
• gut directed hypnotherapy app
• gut brain therapy IBS
• IBS behavioral health program
• digital digestive health for health plans
• IBS symptom management

voice

• science led
• hopeful and accessible
• patient centered

signals

• text: A GI practice is expanding support for persistent IBS or has long behavioral therapy waitlists.
• text: A health plan is evaluating scalable digestive health benefits and measurable patient outcomes.

pricing

motion

channels

• clinician referrals
• health plans
• SEO
• research publications
• consumer app

confidence

Founders

• name: Alex Naoumidis
  title: Co-founder & Co-CEO
  role: CEO
  bio: Building AI therapeutics for physical health conditions like IBS.
• name: Chris Naoumidis
  title: Founder
  role: Founder