Moby Analytics GTM brain

Moby Analytics sells Excel-based AI audit testing, ledger analysis and statement checks to audit firms and financial advisors.

category

AI financial audit automation

market profile

  • text: Audit teams spend substantial time preparing workpapers, matching documents and reviewing ledgers.
  • text: Firms adopting AI must retain evidence and human review while protecting client financial data.

personas

  • title: Audit partner or firm leader
    pains:
    • Needs more capacity during busy season without compromising audit quality
    • Must justify AI adoption to partners and clients concerned about data protection
  • title: Audit manager
    pains:
    • Must review repetitive testing and ensure each figure has supporting evidence
    • Needs new tools to fit the firm's established methodology
  • title: Senior auditor
    pains:
    • Manually ties invoices and balances to workpapers
    • Needs to identify significant ledger variances and discrepancies quickly

icp

  • text: Audit and accounting firms whose teams use Excel workpapers for recurring financial statement engagements.
  • text: European audit teams with client data residency and GDPR requirements; larger firms can evaluate enterprise terms from 50 licenses.

message pillars

  • text: Keep the work in a familiar Excel environment.
  • text: Preserve evidence and auditor accountability.
  • text: Protect confidential client data from model training.

objections

  • objection: Can auditors trust AI-generated workpapers?
    response: Pilot on a sample engagement and inspect source links and discrepancies before auditor sign-off.
  • objection: Will confidential client documents train AI models?
    response: Review the firm's data protection terms and security evidence; the site says client data is not used for AI training.
  • objection: Will this force a new audit methodology?
    response: Test the Excel workflow against an existing workpaper and the firm's methodology.

competitors

  • name: Fieldguide
    why: AI-enabled audit and assurance workflow software for accounting firms.
  • name: Audavis
    why: AI-based financial audit automation.
  • name: AuditSight
    why: Audit-focused AI automation in the same market landscape.

influencers

  • name: Dimitri Kassubeck
    url: https://www.crunchbase.com/person/dimitri-kassubeck
    why: Founder and CEO with financial audit experience.

keywords

  • AI audit automation
  • Excel audit workpapers
  • financial statement tie out
  • general ledger audit analytics
  • audit document matching
  • AI for audit firms

voice

  • reassuring
  • practical
  • audit-specific

signals

  • text: An audit firm is rolling out AI across engagements and needs human review with traceable evidence.
  • text: Firm is recruiting for audit capacity or facing a busy season with substantial ledger testing.

stack

  • Microsoft Excel
  • Microsoft 365
  • SAML

pricing

model: seat
starting price: 348 EUR per user per year excluding tax

motion

sales_led

channels

  • Microsoft AppSource
  • LinkedIn
  • demo requests
  • audit industry referrals

confidence

high

Founders

  • name: Dimitri Kassubeck
    title: Founder/CEO
    role: CEO
    bio: Dimitri is the founder and CEO of Moby, an AI-powered platform for financial auditors. Before Moby, Dimitri worked a decade in the financial industries serving the largest companies in the world.
  • name: Thomas Rapilly
    title: Founder/CTO
    role: CTO
    bio: CTO @Moby Analytics

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