Momo Medical GTM brain

Momo Medical sells an under-mattress sensor and caregiver app to nursing homes seeking better resident oversight and more personalized care.

category

Nursing home resident monitoring

market profile

  • text: Care homes must manage staffing shortages, resident falls and overnight checks while preserving residents' rest and autonomy.
  • text: BedSense uses a sensor beneath the mattress and an app for caregiver oversight; a Dutch care program evaluated use across multiple facilities, so outcomes should be interpreted in that study context.
  • text: Purchase alternatives include bed-exit sensing and room-based resident monitoring systems, with different privacy and workflow tradeoffs.

personas

  • title: Nursing home administrator or clinical manager
    pains:
    • Overnight staffing pressure limits the number of residents staff can check promptly.
    • Falls and care quality must be managed without excessive workload.
  • title: Night shift nurse or care assistant
    pains:
    • Regular physical rounds can wake residents who are sleeping safely.
    • Staff need to know which resident needs attention when several rooms are under their care.
  • title: Care innovation or operations director
    pains:
    • New technology must fit a busy care workflow and earn staff trust.
    • Leaders need evidence that installation and training improve care in their own facilities.

icp

  • text: Nursing homes, skilled nursing facilities and memory care communities with overnight care staff and residents at risk of unassisted bed exits.
  • text: Operators in the Netherlands, Belgium, the US and Germany, which the company identifies as served markets; Canada is also shown in its contact information.
  • text: Multi-location care groups can evaluate a site-level pilot and assess whether the workflow can be extended to other units.

message pillars

  • text: Give caregivers an overview of resident status across the community.
  • text: Replace routine rounds with more personalized care.
  • text: Help caregivers identify who needs them.
  • text: Give nursing staff usable objective information.

objections

  • objection: Will night staff adopt another tool?
    response: Include caregivers in the site trial, observe the shift workflow and measure time spent on checks and staff experience.
  • objection: Does the sensor replace clinical judgment or prevent every fall?
    response: Treat it as an aid to care, review limitations and false alarms, and assess outcomes against existing clinical procedures.
  • objection: How are resident privacy and the investment handled?
    response: Review consent, local data practices, installation and per-site commercial terms with the provider before procurement.

competitors

  • name: compliant concept
    website: https://www.compliant-concept.ch/en/produkte/momo
    why: Mobility Monitor uses under-mattress sensing for movement and bed-exit oversight in care facilities.
  • name: Sensio
    why: Its RoomMate sensor provides room-based monitoring and alerts in care homes.
  • name: Smart Caregiver
    why: Sells bed-exit alarm hardware used by caregivers and facilities.

influencers

  • name: Menno Gravemaker
    url: https://www.rijksoverheid.nl/actueel/weblogs/bzers-wereldwijd/2024/ondernemen-over-de-grens-momo-medical-maakt-digitale-revolutie-verpleeghuizen-wereldwijd-mogelijk
    why: Founder and CEO interviewed about the company and BedSense.

keywords

  • nursing home bed sensor
  • memory care fall prevention
  • senior care resident monitoring
  • night shift nursing home technology
  • bed exit monitoring care home
  • nursing home care workflow

voice

  • Empathetic toward caregivers and residents
  • Practical and reassuring
  • Care-centered

signals

  • text: A care provider is seeking to reduce overnight checks, improve staff capacity or address resident falls.
  • text: An operator is piloting digital monitoring or person-centered sleep improvement in memory care units.

stack

  • BedSense under-mattress sensor
  • Momo App

pricing

model: unknown

motion

sales_led

channels

  • customer stories
  • LinkedIn
  • events

confidence

medium

Founders

  • name: Menno Gravemaker
    title: Founder
    role: Founder
    bio: When I was young I already had a fascination for creating and building things. I collected candle stumps from the neighbors, made new candles from these stumps, and then sold those to the same neighbors. My grandmother was in a nursing home, I decided to join a lot of evening and night shifts. I needed to know how we can help nurses care for the people we deeply love. I found out they still worked with walkie-talkies and sensors that give 50% false alarms. We need to change this.

Back to YC companies