Motives GTM brain

Motives runs AI-moderated video interviews with real consumers and analyzes the findings for consumer brands.

category

AI qualitative consumer research

market profile

  • text: Consumer brands use qualitative research to understand motivations behind concept, creative and product choices, but traditional studies can be slow.
  • text: Motives combines research planning, recruitment, AI interviewing and analysis rather than selling synthetic consumer opinions.

personas

  • title: Head of consumer insights
    pains:
    • Research briefs and participant recruitment delay answers for stakeholders.
    • A small team cannot run a deep qualitative study for every decision.
  • title: Brand or creative marketing manager
    pains:
    • Campaign and packaging decisions need consumer reactions before launch.
    • Survey scores do not explain the reasons a creative idea resonates.
  • title: Product innovation or R&D lead
    pains:
    • Teams must choose between competing product concepts with limited consumer evidence.
    • Long research cycles make it hard to iterate during development.

icp

  • text: Consumer brands with recurring innovation, advertising or packaging questions and an existing need for real participant feedback.
  • text: Established brand and insights teams are evidenced by site customer stories including PZ Cussons, Yoto and Unilever's Wild; no minimum size is stated.

message pillars

  • text: Make qualitative research fast enough for routine brand decisions.
  • text: Interview real people on video, with room for depth.
  • text: Deliver insights on a shorter decision cycle.

objections

  • objection: Will AI interviews produce nuanced and trustworthy insight?
    response: Review participant clips and compare a pilot study against a human-moderated benchmark for the intended question.
  • objection: Will it reach the audience we need?
    response: Agree recruitment criteria, sample composition and exclusions in the research plan before the study starts.

competitors

  • name: Dialogue AI
    why: AI research platform covering study design, recruitment and interviews.
  • name: Remesh
    why: Research platform for qualitative audience conversations.
  • name: Outset
    why: Offers AI-moderated customer interviews at scale.

influencers

  • name: Sean Conley
    url: https://www.linkedin.com/posts/sean-conley-397b69b8_the-secrets-out-were-in-yc-delighted-activity-7361009312695033856-FCKR
    why: Co-founder discusses real consumer video interviews and product positioning.

keywords

  • AI consumer interviews
  • AI moderated qualitative research
  • consumer concept testing
  • creative testing research
  • video focus groups
  • consumer insights platform

voice

  • Conversational and energetic
  • Consumer-obsessed
  • Direct about speed and practical decisions

signals

  • text: A brand is preparing a packaging refresh, concept test or creative campaign and needs consumer reactions quickly.
  • text: An insights team wants to research more frequent questions than traditional project timelines permit.

pricing

model: unknown

motion

sales_led

channels

  • LinkedIn
  • SEO
  • customer stories
  • demos

confidence

medium

Founders

  • name: Sean Conley
    title: Founder/CEO
    role: CEO
    bio: Building the best way to understand consumers. Previously launching AI tools at Google, Dataiku, TrueLayer. Started professional life as a researcher at GiveWell.
  • name: Sam Stoll
    title: Founder/CTO
    role: CTO
    bio: Co-Founder & CTO at Motives. Ex-Palantir. Building the best way to understand consumers.

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