My NextDerma GTM brain

My NextDerma connects Mexican consumers with online dermatologists for video consultations, prescriptions and optional treatment delivery.

category

Dermatology telehealth

market profile

  • text: The service combines dermatologist selection, video consultation, prescriptions and optional delivery in a Spanish-language consumer journey.
  • text: Patients can also find remote dermatologists through marketplaces and dedicated photo-consultation services in Mexico.
  • text: Its website displays skin care items, but listed examples were marked sold out when checked, leaving current fulfillment uncertain.

personas

  • title: Patient seeking a dermatologist
    pains:
    • Finding a specialist without travel or a long scheduling process
    • Getting a treatment plan and prescription after discussing a skin concern
  • title: Parent of a teenager with acne
    pains:
    • Coordinating specialist care around school and work
    • Understanding whether remote assessment is suitable for the child's condition
  • title: Busy adult managing a recurring skin concern
    pains:
    • Setting aside time for an office visit
    • Obtaining prescribed products after an appointment

icp

  • text: Spanish-speaking consumers in Mexico with internet access who want a dermatology appointment from home or work.
  • text: Patients and caregivers seeking specialist advice and potentially home delivery; firm size is not applicable to this consumer service.

message pillars

  • text: Select a dermatologist and book a visit.
  • text: Get a diagnosis and prescription through the care journey.
  • text: Choose home delivery of treatment.

objections

  • objection: Can my concern be assessed remotely?
    response: Explain the video visit and ask the clinician whether the specific condition requires in-person evaluation.
  • objection: How much will I pay and are products available?
    response: Verify the consultation fee in the booking flow and confirm stock before purchase; homepage products showed sold out.

competitors

  • name: Doctoralia
    website: https://www.doctoralia.com.mx/dermatologo/online
    why: Lists online dermatologists in Mexico for patients seeking appointments.
  • name: Miiskin
    website: https://miiskin.com/mx/dermatologo-en-linea/
    why: Connects Mexican patients to online dermatologists through photo consultations.
  • name: Elara
    website: https://mielara.com/
    why: Offers online dermatology assessment and home delivery in Mexico.

influencers

  • name: Luis Alberto Guevara Mendoza
    url: https://aventure.vc/people/luis-alberto-guevara-mendoza
    why: Co-founder whose experience with alopecia informed the product story.

keywords

  • dermatólogo online México
  • consulta dermatológica en línea
  • dermatólogo por videollamada
  • tratamiento acné online
  • receta dermatológica online
  • dermatólogo a domicilio

voice

  • Conversational and accessible
  • Practical and step-by-step
  • Spanish-first

signals

  • text: A patient is looking for a remote appointment with a dermatologist for a skin or hair concern.
  • text: A patient wants a diagnosis and treatment without coordinating separate trips.

pricing

model: unknown

motion

product_led

channels

  • App stores
  • Instagram
  • TikTok
  • Facebook
  • YouTube

confidence

medium

Founders

  • name: Saul Armando Lepe Soltero
    title: Founder
    role: Founder
    bio: 5 years in influencers marketing. I'm an attorney.
  • name: Luis Alberto Guevara Mendoza
    title: Founder
    role: Founder
    bio: Developing Apps since 2011, I love coffee and I hate my Alopecia thats why "My NextDerma". I went to Google IO 2016 that changed my life.
  • name: Enrique Ibarra
    title: Founder
    role: Founder

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