Notabene GTM brain

category

market profile

• text: Travel Rule compliance requires applicable financial institutions and virtual asset providers to exchange originator and beneficiary information, with obligations varying by jurisdiction.
• text: Stablecoin payment initiatives bring compliance and counterparty trust questions into cross-border settlement workflows.
• text: Notabene reports a network of more than 2,300 regulated institutions and coverage across more than 110 jurisdictions; these are company-reported figures.

personas

• title: Chief compliance officer at a crypto exchange
  pains:

  • Exchanging required sender and recipient information with many counterparties
  • Handling jurisdiction and wallet differences without holding up customer transfers
• title: Head of payments at a regulated payment provider
  pains:

  • Adding stablecoin settlement without rebuilding existing payment operations
  • Establishing reliable counterparty verification across borders
• title: Digital asset product lead at a bank or custodian
  pains:

  • Coordinating a new transfer flow with compliance and risk teams
  • Managing verification and data exchange for inbound and outbound transactions

icp

• text: Regulated exchanges, custodians and virtual asset providers transferring digital assets across counterparties and jurisdictions.
• text: Banks and payment providers adding stablecoin rails or launching regulated digital asset programs; published materials do not specify a minimum company size.

message pillars

• text: Avoid slowing exchange activity while managing compliance.
• text: Add stablecoin settlement to existing payment infrastructure.
• text: Automate counterparty checks across custodial transfers.

objections

• objection: Will implementation delay our launch?
  response: Evaluate the free entry tier and scope the integration and operational support required for the intended volumes.
• objection: Can it reach counterparties using different protocols?
  response: Validate the specific protocols and counterparties in a pilot, including any separate network membership or integration requirements.
• objection: Will checks slow transfers or expose sensitive data?
  response: Test latency and review security, data handling and applicable legal requirements with the vendor before rollout.

competitors

• name: Sumsub
  why: Offers Travel Rule and broader compliance workflows for digital asset businesses.
• name: VerifyVASP
  why: Provides Travel Rule information exchange and verification.
• name: TRISA Envoy
  why: Provides Travel Rule messaging with self-hosted or managed deployment.
• name: 21 Analytics
  why: Offers an on-premises Travel Rule solution.

influencers

• name: Pelle Brændgaard
  url: https://www.linkedin.com/posts/pelleb_every-institution-i-talk-to-has-moved-past-activity-7486028813630418945-osI5
  why: CEO and co-founder discusses institutional stablecoin payments.

keywords

• crypto travel rule compliance
• VASP counterparty verification
• stablecoin payment infrastructure
• crypto transaction authorization
• cross border stablecoin settlement
• self hosted wallet verification
• travel rule messaging protocols

voice

• Institutional and trust-focused
• Regulatory and operational
• Confident about network reach

signals

• text: Exchange expands into a jurisdiction with new or newly enforced Travel Rule requirements.
• text: Payment provider announces a stablecoin settlement product or cross-border corridor.
• text: Custodian needs to automate counterparty checks as transfer volumes and relationships grow.

pricing

motion

channels

• LinkedIn
• SEO
• webinars
• industry reports
• partnerships

confidence

Founders

• name: Andres Junge
  title: Founder
  role: Founder
  bio: Developer since 1985. Yaykuy Bitcoin Chile founder. Consensys / uPort co-founder. Notabene co-founder and CTO. Micael Waldorf School co-founder. Have a lovely wife and two awesome kids.
• name: Ania Lipinska
  title: Founder
  role: Founder
  bio: Ania is a UX designer and Head of Product at Notabene. She has experience leading a variety of design projects for both start-ups and established companies (Comcast, Booking.com, Blade). She brings an unapologetically customer-centric approach to the team.
• name: Alice Nawfal
  title: Founder
  role: Founder
  bio: Alice Nawfal is COO of Notabene. Her role is to combine business strategy with hands-on execution, while navigating a complex regulatory landscape. Prior to Notabene, she co-lead uPort, a platform for user-controlled data. She comes from a management consulting and policy background, having worked at Bain and the Economist, as well as fintechs like Prodigy Finance and norbloc. She has an MBA from Wharton, a policy degree from the Harvard Kennedy School, and Math/Economics degrees from MIT.