Onshore GTM brain

Onshore combines AI and tax professionals to prepare and substantiate US business tax incentives.

category

AI-enabled tax incentive services

market profile

  • text: R&D credit studies require eligibility analysis, source documentation and tax review, creating a long and labor-intensive process.
  • text: Onshore also offers 179D deductions and cost segregation alongside R&D studies.

personas

  • title: CFO or controller at a manufacturer
    pains:
    • Potential qualifying process and product work is buried in project and payroll records
    • A tax study consumes staff time and must withstand scrutiny
  • title: Farm owner
    pains:
    • May not recognize operational experimentation as potentially qualifying R&D
    • Cannot spare time to compile records for a lengthy study
  • title: Engineering firm finance leader
    pains:
    • Needs credible documentation of technical design iterations
    • A poor prior experience with credit providers creates distrust

icp

  • text: US businesses in agriculture, architecture and engineering, manufacturing or oil and gas conducting technical problem solving.
  • text: Companies with relevant operational and accounting records that need expert-supported tax incentive studies.

message pillars

  • text: Make the process easier for companies doing real technical work.
  • text: Combine automation with qualified human review.
  • text: Deliver documentation supporting a defensible claim.

objections

  • objection: Can AI be trusted with a complex tax credit?
    response: Onshore says a credentialed professional reviews the numbers before filing; eligibility still depends on the facts.
  • objection: Will this create another time-consuming documentation exercise?
    response: The service accepts existing documents and connects business systems, then assembles supporting records.
  • objection: What happens if the claim is questioned?
    response: Ask about the scope of included audit support and review the study package before filing.

competitors

  • name: Neo.Tax
    website: https://www.neo.tax/r-and-d-tax-credit-software
    why: Automates R&D credit study and substantiation workflows.
  • name: MainStreet
    why: Helps small and midsize businesses claim R&D tax credits.

keywords

  • R&D tax credit manufacturing
  • farm R&D tax credit
  • engineering R&D tax study
  • AI tax credit software
  • 179D deduction
  • cost segregation study

voice

  • Plainspoken and reassuring
  • Pro-builder
  • Practical and accountable

signals

  • text: Manufacturer is developing products or improving production processes and has not recently assessed R&D credits.
  • text: Company is dissatisfied with a slow or burdensome tax credit study.

stack

  • QuickBooks
  • John Deere
  • Climate FieldView
  • Deltek
  • ConnectWise

pricing

model: unknown

motion

sales_led

channels

  • SEO
  • LinkedIn
  • content
  • free assessment

confidence

high

Founders

  • name: Dominic Vitucci
    title: Founder
    role: Founder
    bio: Founder & CEO, Onshore

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