Per Diem GTM brain

Per Diem sells Square-connected branded ordering apps, loyalty and marketing tools to restaurant and coffee shop operators.

category

Restaurant ordering and retention software

market profile

  • text: Restaurant operators want first-party orders and repeat visits without building and operating a custom app themselves.
  • text: Square integration is central to its offer, with ordering synced into the existing POS.

personas

  • title: Independent coffee shop owner
    pains:
    • Marketplace dependence reduces control over guest relationships and order economics.
    • A custom mobile app and loyalty program can be expensive and time consuming to maintain.
  • title: Multi-location restaurant or franchise operator
    pains:
    • Keeping ordering and rewards consistent across locations is operationally difficult.
    • Manual marketing competes with day-to-day service for staff time.
  • title: Restaurant marketing manager
    pains:
    • Customer data and engagement tools are fragmented across ordering and marketing.
    • Bringing lapsed customers back requires repeatable campaigns.

icp

  • text: Coffee shops, bakeries, quick-service restaurants and food brands using Square, from independent operators to multi-location franchises.
  • text: Locations with repeat customers, order-ahead demand and an appetite to grow direct ordering and loyalty are especially suitable.

message pillars

  • text: Add a branded growth layer to the Square setup already in use.
  • text: Keep order processing integrated with the existing POS.
  • text: Own guest relationships and grow repeat business.
  • text: Give independent operators accessible branded mobile ordering.

objections

  • objection: Will an app add work for our staff?
    response: Orders flow into Square, and marketing and loyalty tools sit on top of the existing workflow; confirm setup and training for your location.
  • objection: What will this cost after the advertised monthly price?
    response: Starter is priced per location and lists usage charges for pickup and delivery, passed to customers by default; model expected order volume before choosing a tier.
  • objection: Can we persuade customers to use another app?
    response: Use rewards, convenient reordering and an in-store launch to encourage adoption; evaluate actual uptake in a pilot.

competitors

  • name: Owner.com
    why: Competes for restaurant direct ordering, branded apps, loyalty and automated marketing.
  • name: ChowNow
    why: Offers restaurants direct online ordering and branded apps.

influencers

  • name: Tomer Molovinsky
    url: https://www.linkedin.com/posts/tomermolo_6-months-trying-to-launch-a-mobile-app-nothing-activity-7432427911246225408-scvP
    why: Co-founder discussing restaurant app launch speed and Square integration.

keywords

  • Square restaurant mobile app
  • branded coffee shop app
  • restaurant online ordering system
  • restaurant loyalty program
  • restaurant SMS marketing
  • direct ordering for restaurants

voice

  • Practical and operator focused
  • Upbeat and growth oriented
  • Accessible, with big-brand comparisons

signals

  • text: A restaurant has adopted Square and wants a branded order-ahead experience.
  • text: A coffee or fast-casual brand is expanding locations or investing in customer loyalty.
  • text: An operator wants to reduce reliance on marketplace channels and reconnect with regulars.

stack

  • Square POS
  • Square Loyalty
  • Apple Pay

hiring

  • QA Engineer
  • Product Manager
  • Account Executive
  • Business Development Representative
  • Mobile Engineer
  • Full Stack Engineer

pricing

model: flat
starting price: $99/month per location, plus usage fees

motion

hybrid

channels

  • Square Marketplace
  • SEO
  • case studies
  • webinars
  • LinkedIn
  • sales demos

confidence

high

Founders

  • name: Tomer Molovinsky
    title: Founder
    role: Founder
    bio: After building products at OpenTable and Resy, I co-founded Per Diem (YC W21) to bring Starbucks-level mobile apps to independent restaurants. We launch branded apps in hours and use AI to automate loyalty, marketing, and growth. Per Diem is now the top-rated loyalty app on Square, trusted by Oakberry, Chip City, and 500+ brands.
  • name: Doron Segal
    title: Founder
    role: Founder
    bio: Hey, I’m Doron, co-founder and CTO of Per Diem. Per Diem is the AI OS for brick-and-mortar businesses, giving local operators CTO and CMO as a service through ordering, loyalty, marketing, etc... I love building products that move from idea to real usage, especially when they help small businesses operate better. Before Per Diem, I worked at Saildrone, OpenTable, Apple, Beats Music, Ubiquiti. I’m also a dad and traveler. Always happy to meet new people and help other YC founders where I can.

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