Pillar GTM brain

category

market profile

• text: Healthcare organizations need sustained patient engagement across education, care navigation and chronic condition programs.
• text: Benefits organizations need a way to bring fragmented vendor offerings together and measure engagement.

personas

• title: VP of care management
  pains:

  • Care teams cannot manually guide every patient over time
  • Patients fail to engage with available education and services
• title: Digital health product leader
  pains:

  • Building branded patient pathways and staffing coaches takes time
  • Member retention drops across complex care journeys
• title: Head of employee benefits
  pains:

  • Benefits are scattered across vendors and hard for employees to navigate
  • Limited visibility into satisfaction and utilization

icp

• text: Healthcare providers, value-based care organizations and digital health companies running longitudinal patient or chronic care programs.
• text: Employers, benefits brokers and benefits communications organizations seeking a central employee-facing hub.

message pillars

• text: Provide a branded digital front door for education and navigation.
• text: Reduce care-team effort through automated pathways.
• text: Expand human coaching capacity alongside digital engagement.

objections

• objection: We already have a patient portal.
  response: Evaluate whether branded pathways can be embedded in the existing experience and fill engagement gaps.
• objection: How do we protect patient data?
  response: Request current HIPAA and SOC 2 documentation and assess the intended data flows.
• objection: Can coaches support our program at scale?
  response: Define required credentials, coverage and placement terms for a small cohort before rollout.

competitors

• name: Lark Health
  why: Digital chronic care and coaching alternative.
• name: Vida Health
  why: Virtual chronic care and health coaching competitor.
• name: Omada Health
  why: Digital chronic condition management and coaching alternative.

influencers

• name: Jasmine Mansouri
  url: https://www.ycombinator.com/companies/pillar
  why: Co-founder and co-CEO.
• name: Caroline Early
  url: https://www.ycombinator.com/companies/pillar
  why: Co-founder and co-CEO.

keywords

• white label patient engagement platform
• health coach staffing
• digital care navigation
• chronic care engagement
• employee benefits navigation platform
• health coaching as a service

voice

• patient centered
• professional
• outcome oriented

signals

• text: A digital health organization is launching or expanding a chronic care coaching program.
• text: A benefits team is consolidating vendor access and seeking engagement metrics.

pricing

motion

channels

• LinkedIn
• research publications
• partnerships
• SEO

confidence

Founders

• name: Jasmine Mansouri
  title: Founder
  role: Founder
  bio: Jasmine is the Founder & Co-CEO of Pillar, a white-label care enablement platform for healthcare. Prior to Pillar, she established and led the Strategy team at Forge (NYSE:FRGE) scaling the company to become the leading global private securities marketplace.
• name: Caroline Early
  title: Founder
  role: Founder
  bio: Caroline is the Founder & Co-CEO of Pillar, a white-label care enablement platform for healthcare. Prior to Pillar, she operated as #2 at L. (YC S15), a consumer women’s health company acquired by Procter & Gamble in 2019.