Poko GTM brain

Poko built fiat-to-crypto on-ramp aggregation and direct checkout for web3 wallets, games and marketplaces; its aggregator was acquired by Web3Auth.

category

Web3 fiat payment infrastructure

market profile

  • text: Web3 products face geographically uneven on-ramp availability, payment methods and transaction success.
  • text: Web3Auth acquired Poko's on-ramp aggregator in 2023; standalone availability today is unclear.

personas

  • title: Wallet product or growth lead
    pains:
    • Failed local fiat transactions lose new wallet users
    • Provider success and available payment methods differ by country
  • title: Marketplace engineering lead
    pains:
    • Multiple on-ramp integrations require maintenance
    • Token purchase and swap steps make NFT checkout difficult
  • title: Web3 game founder
    pains:
    • Players without crypto face friction before their first purchase
    • Payment failure harms monetization

icp

  • text: Wallet providers, NFT marketplaces, games and decentralized applications serving consumers in multiple countries.
  • text: Developer-led web3 infrastructure businesses able to integrate a payment SDK and seeking local rails.

objections

  • objection: Is the product still independently available?
    response: Confirm ownership and availability with Web3Auth; the aggregator was acquired and the original site did not respond.
  • objection: Will it improve conversion in our markets?
    response: Compare supported rails, fees and successful purchases by country in a limited test; historical marketing claims are not a current guarantee.

competitors

  • name: Onramper
    website: https://onramper.com/products/onramp
    why: Aggregates multiple fiat-to-crypto on-ramps with routing.
  • name: MoonPay
    why: Provides embedded fiat-to-crypto purchasing.
  • name: Transak
    why: Provides on-ramp infrastructure for web3 applications.

influencers

  • name: Geoffrey See
    url: https://www.linkedin.com/posts/geoffreysee_launch-yc-poko-onramp-aggregator-and-direct-activity-7054484545437372417-yWaw
    why: Poko co-founder shared the launch and later the aggregator acquisition.

keywords

  • fiat crypto onramp aggregator
  • web3 payment SDK
  • NFT fiat checkout
  • local payment crypto onramp
  • wallet fiat onboarding
  • onramp smart routing

voice

  • Developer-oriented
  • Conversion focused
  • Informal and founder-led

signals

  • text: A wallet is expanding to markets where existing on-ramp transactions fail or local payment methods are missing.
  • text: A game or marketplace wants a simpler card-to-digital-goods checkout for users without existing crypto.

stack

  • SDK
  • smart contracts

pricing

model: unknown

motion

unknown

channels

  • LinkedIn
  • developer partnerships
  • YC launch

confidence

low

Founders

  • name: Geoffrey See
    title: Founder
    role: Founder
    bio: Chief Strategy Officer and founding team of $2.4B coin cap (at peak) protocol Zilliqa. Launched a digital identity product and onboarded 20M users in India/Vietnam in 1 year. I am a former Ethereum Foundation Fellow, World Economic Forum Council member for Cross-Border Digital Payments and Digital Currency, and a Kauffman Fellow. At Bain & Co., I worked on private equity, technology and retail. I graduated from Wharton and Yale.
  • name: Sean Ang
    title: Founder
    role: Founder
    bio: Experienced community builder, obsessed over customer service excellence. Built a community for thousands of youth in mental health to communicate under one platform. Started a podcast on Facebook and Youtube to interview experts on healthcare communications and psychological well-being and brought together healthcare professionals to propose changes to the practice for healthcare professionals in Singapore. Passionate about human connection, customer service and an avid squash player.
  • name: Van Tran
    title: Founder
    role: Founder
    bio: Van Tran has spent the last 3 years leading marketing strategy and growth for Netflix Southeast Asia and Australia to establish Netflix presence and build up fan communities in the region. Previously, she worked on building student communities for the first liberal art college in Singapore Yale-NUS. She also has experience working in management consulting at Bain & Co. and product manager at Amazon.

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