Poll Everywhere GTM brain

Poll Everywhere adds live polls and audience responses to presentations for educators, corporate presenters, and event teams.

category

Audience engagement and live polling

market profile

  • text: Presenters need a way to hear from large audiences in real time instead of relying only on raised hands.
  • text: Higher education institutions and enterprises can buy shared capabilities and institutional controls after individual presenter adoption.

personas

  • title: University instructor
    pains:
    • Large lectures make it hard to check understanding
    • Quiet students may not volunteer answers
  • title: Learning and development leader
    pains:
    • Training participation is difficult to measure
    • Presenters need interactive activities inside existing decks
  • title: Event producer or town hall organizer
    pains:
    • Collecting audience questions at scale
    • Keeping hybrid attendees engaged in a live session

icp

  • text: Universities and departments running large classes and seeking campus-wide engagement tools.
  • text: Enterprises and event organizations running training, meetings, and large presentations.

message pillars

  • text: Add interactive polls to existing presentation formats.
  • text: See audience answers as they arrive.
  • text: Review participation and feedback after the session.

objections

  • objection: Presenters already use their own slide tools.
    response: Polls can be embedded in several familiar presentation formats; test the team's specific workflow.
  • objection: We only need a tool for a single event.
    response: The pricing FAQ describes monthly plans and suggests contacting the team for one-time events.
  • objection: We need single sign-on and shared polls.
    response: The enterprise plan lists SAML SSO and shared team polls; check institutional requirements with sales.

competitors

  • name: Mentimeter
    why: Interactive presentation and live polling platform.
  • name: Slido
    why: Live event polling and audience Q&A.
  • name: Kahoot!
    why: Interactive quizzes and audience engagement.
  • name: AhaSlides
    why: Interactive presentation and polling alternative.

keywords

  • live audience polling
  • classroom response system
  • PowerPoint live polls
  • town hall Q&A
  • university student engagement
  • interactive presentation software

voice

  • Inviting
  • Practical
  • Participation oriented

signals

  • text: A university is scaling active learning or replacing classroom clickers.
  • text: A company is planning a large town hall or recurring training program.

stack

  • PowerPoint
  • Google Slides
  • Canva

pricing

model: freemium
starting price: Free for 40 audience members; Present $120/year

motion

hybrid

channels

  • SEO
  • self-serve signups
  • webinars
  • enterprise sales

confidence

high

Founders

  • name: Jeff Vyduna
    title: Founder/CEO
    role: CEO
    bio: Plotting a different course (unfunded after YC) with Poll Everywhere. Poll Everywhere turns presenting into a two-way experience.
  • name: Sean Eby
    title: Founder
    role: Founder
    bio: Co-Founder of Poll Everywhere, S08. Currently an investor in a handful of scale startups, have had a couple of exits. As well, I am a product development executive leader and currently lead and grow the engineering and product teams at ServiceCore, a private equity-backed liquid waste and roll-off vertical ERP software provider.
  • name: Brad Gessler
    title: Founder/CTO
    role: CEO
    bio: Cofounder & CEO Gbrain.io, P26. Cofounder & CTO of Poll Everywhere, S08. More at https://bradgessler.com/

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