Poly GTM brain

category

market profile

• text: Large mixed-media collections are difficult to search using filenames and folders alone.
• text: Poly combines cloud storage, a desktop browser and an agent that can reason over files.

personas

• title: Independent creative professional
  pains:

  • Finding a particular visual, scene or version across extensive project archives.
  • Manually tagging and organizing mixed media.
• title: Researcher or knowledge worker
  pains:

  • Finding passages across large collections of documents and synthesizing them.
  • Losing context across folders and devices.
• title: Small creative team lead
  pains:

  • Sharing a searchable collection with collaborators while managing access.

icp

• text: Individuals with substantial personal document, image, audio or video libraries are the core fit.
• text: Small project teams sharing files and needing searchable shared drives are a secondary fit; company size thresholds are not stated.

message pillars

• text: Find files by meaning and visual properties, not just filename.
• text: Find specific moments or passages inside assets.
• text: Keep work accessible across desktop and cloud.

objections

• objection: Will private files be exposed to AI?
  response: Explain the hide-from-AI control and review the security and privacy terms for the customer's data.
• objection: Is migration from my existing cloud drive worth the effort?
  response: Pilot a representative folder and compare retrieval time before migrating the full archive.
• objection: Will it fit our current platform and integrations?
  response: Check current client and integration support before committing, since launch coverage was limited.

competitors

• name: Dropbox
  why: Cloud storage and file search incumbent.
• name: Google Drive
  why: Cloud storage, sharing and search alternative.
• name: NotebookLM
  why: AI question answering and synthesis over uploaded source documents.

influencers

• name: Abhay Agarwal
  url: https://www.ycombinator.com/founders/abhay-agarwal
  why: Founder and public spokesperson for Poly's file organization vision.

keywords

• AI file search
• natural language file search
• cloud storage AI
• search video by scene
• AI file organizer
• search images by description
• desktop cloud file browser

voice

• Product-led and visual
• Curious and approachable
• Confident about technical capability

signals

• text: A user is migrating a large mixed-media archive or replacing a cloud drive.
• text: A creative team spends time searching videos, photos and documents across projects.

stack

• polyembed

pricing

motion

channels

• SEO
• press
• YC launch
• waitlist

confidence

Founders

• name: Abhay Agarwal
  title: Founder
  role: Founder
  bio: I'm an AI researcher and designer, and founder of Poly. Previously a research fellow at Microsoft Research and lecturer at Stanford. BS in EECS from UC Berkeley, MS from Stanford.