Proglix GTM brain

category

market profile

• text: Indonesian manufacturers need reliable access to domestic and imported metal inputs and comparable quotes.
• text: The offering extends beyond procurement into logistics, financing and excess inventory liquidation.

personas

• title: Procurement manager at a steel fabricator
  pains:

  • Comparing coil, plate and pipe prices across fragmented suppliers
  • Securing required specifications and delivery without repeated manual negotiation
• title: Owner of a small manufacturing business
  pains:

  • Obtaining small quantities without restrictive minimum orders
  • Managing working capital while paying for raw materials
• title: Metal supplier or inventory manager
  pains:

  • Reaching qualified industrial buyers
  • Finding a channel for slow-moving excess inventory

icp

• text: Small and medium Indonesian manufacturers and metal fabricators buying steel inputs.
• text: Larger manufacturers and procurement organizations requiring coils, structural steel or customized sourcing and logistics.
• text: Metal suppliers and processing plants seeking a sales channel or inventory liquidation.

message pillars

• text: Find and compare steel products and pricing quickly.
• text: Combine purchasing with delivery services.
• text: Address working capital needs alongside purchases.
• text: Help suppliers move excess stock.

objections

• objection: Can you supply my exact grade and quantity?
  response: Confirm specification, stock, minimum order and a written quote for the specific product before purchase.
• objection: Will delivery be reliable and total cost competitive?
  response: Compare a delivered quote, lead time and service terms with the buyer's incumbent supplier.
• objection: Are credit terms available to my business?
  response: Confirm eligibility, limits and repayment terms directly before relying on financing.

competitors

• name: Vanilla Steel
  why: Another digital steel marketplace, although it operates in a different geography.
• name: Krakatau Steel
  why: Indonesian steel producer that represents a direct sourcing alternative to a marketplace.

influencers

• name: Wynn Wijaya
  url: https://id.linkedin.com/in/wynn-wijaya-76a2a8a4
  why: CEO and co-founder describes the company's steel sourcing mission.

keywords

• Indonesia steel supplier
• buy steel coil Indonesia
• steel plate supplier Jakarta
• metal raw material procurement
• industrial steel marketplace
• steel pipe supplier Indonesia
• steel purchase financing

voice

• commercial
• practical
• service-oriented

signals

• text: A manufacturer is increasing steel production or adding a product line requiring recurring coil or plate purchases.
• text: A buyer is constrained by supplier minimums or needs smaller orders.
• text: A metal supplier has surplus stock to liquidate.

pricing

motion

channels

• marketplace
• LinkedIn
• Instagram
• Facebook

confidence

Founders

• name: Wynn Wijaya
  title: Founder
  role: Founder
  bio: Wynn was born in Indonesia and have 7 years in B2B sector. He started his small business in 2016 trading electrical components to government project and power plant developer. Moving on in 2019, he expand the business into manufacturing in agriculture commodities and got contracted from local and global oil companies like Wilmar and Cargill.
• name: Prawira Indrawan
  title: Founder
  role: Founder
  bio: Software engineer, with 11+ years in software development. CTO of Proglix.
• name: Wendy Wijaya
  title: Founder
  role: Founder
  bio: Wendy has built several ventures in Construction distribution and F&B. In 2016, he started a steel distributor company located in Cikarang, Indonesia. 4 years later, he started Joomba, an F&B company that produce & sell smoothies. In 2022, Joomba has 70 outlets across Indonesia and invested by Jiwa Group (one of the biggest F&B company in Indonesia).