Promi GTM brain

category

market profile

• text: Teams need feedback on designs and experiments before committing engineering time, but recruiting real users can be slow and expensive.
• text: Synthetic research can inform early decisions but its predictions should be checked against real user behavior.

personas

• title: Product manager
  pains:

  • Cannot recruit existing customers for every product decision
  • Needs an early read on feature ideas and variants before launch
• title: Product designer or UX researcher
  pains:

  • Needs fast feedback on prototypes and page walkthroughs
  • Generic AI personas ignore actual user behavior and support history
• title: Startup founder
  pains:

  • Limited research budget and short release cycles make repeated interviews difficult

icp

• text: Digital product teams with enough first-party analytics, recordings and support history to build customer-specific personas.
• text: Small to midsize product organizations that frequently test interfaces and cannot run live research for every iteration; larger organizations can buy volume plans.

message pillars

• text: Anticipate reactions before committing to a release.
• text: Ground simulated personas in a company's own observed data.
• text: Test multiple formats quickly, including visual feedback and experiments.

objections

• objection: Synthetic twins are not actual customers.
  response: Use results to prioritize hypotheses and compare predictions against real interviews and experiment outcomes before making consequential decisions.
• objection: Connecting first-party customer data creates privacy and integration concerns.
  response: Evaluate permitted data, security terms and a bounded pilot before connecting sensitive recordings or support tickets.

competitors

• name: august
  website: https://www.getaugust.ai/
  why: Builds digital twins from customer behavior for product research.
• name: Synthetic Users
  why: Provides synthetic participants for user research.
• name: UserTesting
  why: Offers human participant research and usability feedback as an alternative.

keywords

• synthetic user research
• AI user testing
• customer digital twins
• prototype feedback AI
• simulate A/B tests
• synthetic customer interviews

voice

• Confident and concise
• Practical and visual

signals

• text: A team preparing a redesign or A/B test needs fast directional reactions on competing concepts.
• text: An existing product with rich session recordings and support data can supply inputs to customer twins.

stack

• Figma

pricing

motion

channels

• SEO

confidence

Founders

• name: Peter Moot
  title: Founder
  role: Founder
  bio: Co-founder @ Promi. Prior to Promi I led product for discounts at Uber. I have a degree in economics and computer science from Harvard.
• name: Jiaxin Lin
  title: Founder/CTO
  role: CTO
  bio: Co-founder of Promi. Most of my career has been working on recommendation / personalization systems in the e-commerce space. Avid coder and lifelong learner.