QFEX GTM brain

QFEX operates a 24/7 perpetual futures exchange for traders seeking exposure to traditional financial assets.

category

Traditional asset perpetual futures exchange

market profile

  • text: Stock, commodity, currency and index perpetual contracts provide price exposure without ownership of the underlying asset and can trade outside its usual market hours.
  • text: Traders comparing venues must consider spreads, depth, slippage, fees, funding and off-hours market rules.
  • text: QFEX says it aims to serve institutional participants including banks, hedge funds and family offices over time; current customer mix is not verified.

personas

  • title: Experienced active derivatives trader
    pains:
    • Market-moving events occur outside conventional trading hours
    • Needs to assess spread, funding, margin and liquidation terms before entering a position
    • Wants exposure across asset classes in one trading interface
  • title: Market maker or quantitative trading lead
    pains:
    • Evaluating liquidity and execution quality at a new venue
    • Integrating reliable order entry and market data
    • Managing exposure when reference markets are closed
  • title: Hedge fund trading or execution lead
    pains:
    • Finding continuous access to traditional asset exposure
    • Comparing venue infrastructure and counterparty risk before allocating capital

icp

  • text: Experienced individual derivatives traders in eligible jurisdictions who want perpetual exposure to equities, indices, commodities or FX.
  • text: Quantitative trading firms and market makers equipped to evaluate order books, funding and API connectivity.
  • text: Hedge funds and family offices are explicitly named as a long-term target, though current institutional adoption is unverified.

message pillars

  • text: Present continuous market access as the core proposition.
  • text: Emphasize direct access to traditional asset perpetuals.
  • text: Address trading infrastructure and funding convenience.

objections

  • objection: How are liquidation and off-hours prices handled?
    response: Review the current rulebook, risk limits, funding methodology and market-specific price limits before trading.
  • objection: Is the venue available and authorized for my location?
    response: Check current jurisdiction restrictions and applicable regulatory status directly with the venue and relevant authorities.
  • objection: How competitive is execution on a newer venue?
    response: Compare actual spreads, order-book depth, slippage and fees for the intended instrument and size.

competitors

  • name: Hyperliquid
    why: Perpetual futures venue supporting traditional-asset markets through its ecosystem.
  • name: Lighter
    why: Perpetual exchange compared on cost and execution for traditional assets.
  • name: Variational
    why: Competes for perpetual derivatives traders seeking traditional asset exposure.
  • name: Bitget
    why: Offers stock perpetual futures and competes for around-the-clock traders.

influencers

  • name: Annanay Kapila
    url: https://www.cityam.com/cambridge-grads-launch-trading-exchange-to-take-on-established-industry/
    why: Co-founder and CEO discussing the exchange's market structure.
  • name: Joshua Wharton
    url: https://docs.qfex.com/
    why: Co-founder identified in the company's documentation.

keywords

  • stock perpetual futures exchange
  • trade equity perps 24 7
  • commodity perpetual futures
  • stock perps funding rates
  • index perps trading
  • perpetual futures order book
  • traditional asset derivatives exchange

voice

  • Ambitious and market-structure focused
  • Technical and trader-oriented
  • Direct and access-focused

signals

  • text: A derivatives trader seeks exposure to stock or commodity price moves outside underlying market hours.
  • text: A market maker is comparing order-book depth, fees and execution across perpetual venues.

stack

  • Central limit order book
  • API

hiring

  • Research Engineer
  • Backend Engineer

pricing

model: unknown

motion

product_led

channels

  • X
  • LinkedIn
  • Discord
  • developer documentation
  • trader events

confidence

medium

Founders

  • name: Annanay Kapila
    title: Founder/CEO
    role: CEO
    bio: Annanay is Founder and CEO of QFEX. He met his co-founder Joshua at Cambridge, where he studied Maths and conducted Quantum Computing research. Since then, he has worked as a Quantitative Trader at Flow Traders and Tower Research Capital in London, and is now building QFEX as the exchange he always wish he had to trade on.
  • name: Joshua Wharton
    title: Founder/CTO
    role: CTO
    bio: Founder & CTO at QFEX

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