Quero Education GTM brain

category

market profile

• text: Brazilian students can compare discounted courses from private institutions across undergraduate, postgraduate and other education categories.
• text: The marketplace also serves schools and colleges seeking qualified student demand and more enrollments.
• text: The offering competes with private scholarship marketplaces and with financing options that solve affordability differently.

personas

• title: Prospective undergraduate student
  pains:

  • Tuition makes a desired degree hard to afford
  • Comparing courses, institutions and local or distance options takes time
• title: Working adult seeking postgraduate education
  pains:

  • A course must fit a work schedule and monthly budget
  • Online options vary by institution and qualification
• title: College admissions or enrollment director
  pains:

  • Empty seats and rising acquisition costs put enrollment targets at risk
  • Staff need to track which discounted offers convert into enrollments

icp

• text: Brazilian learners seeking affordable undergraduate, postgraduate or technical courses, including distance learning.
• text: Brazilian private education institutions with capacity to offer discounts and a need for incremental student acquisition.

message pillars

• text: Help students find a course that fits their budget.
• text: Make discounted course options easy to explore.
• text: Offer a wide choice of participating colleges.

objections

• objection: Is the discounted monthly cost affordable throughout the course?
  response: Check the specific offer, duration and any enrollment or subscription charges before committing.
• objection: How can a student choose a credible institution?
  response: Compare student recommendations and course details, then verify recognition and terms with the institution.
• objection: Will a partner institution be able to track results?
  response: The partner portal describes offer management and tracking enrolled scholarship students.

competitors

• name: Educa Mais Brasil
  why: Connects students with discounted education at partner institutions.
• name: Amigo Edu
  why: Another private marketplace for education discounts.
• name: Pravaler
  website: https://www.pravaler.com.br/
  why: Alternative student financing for private higher education.

keywords

• bolsas de estudo faculdade
• faculdade com desconto
• graduação EAD barata
• comparar faculdades
• pós graduação a distância
• bolsa faculdade particular
• captação de alunos faculdade

voice

• Accessible and encouraging
• Price-conscious
• Student-oriented

signals

• text: A prospective student is comparing tuition and scholarship options by course or city.
• text: An institution is trying to fill available places and improve enrollment conversion.

pricing

motion

channels

• SEO
• education content
• WhatsApp
• institutional partnerships
• referrals

confidence

Founders

• name: Bernardo de Padua
  title: Founder/CEO
  role: CEO
  bio: Founder of Quero Education, YC S16 and YCG S18. Scaled company from 0 to 800 employees mostly on bootstrap from 2013 to 2019. Global EdTech and LatAm angel investor. Hacker at heart, messing with web and PC stuff since I was a kid in Brazil in the 90’s. Computer Engineering Degree from ITA in Brazil, the IIT Delhi of LatAm, probably the hardest College admission exam in the americas. Dropped out of a Master’s degree in CS to start my first failed startup in 2010.
• name: Thiago Brandão
  title: Founder
  role: Founder