Ready GTM brain

Ready sells software, services and AI-ready edge infrastructure to public agencies and utilities managing critical infrastructure programs.

category

Public infrastructure management and edge computing

market profile

  • text: State broadband programs must administer location-level eligibility, challenges, awards and reporting across multi-year funding cycles.
  • text: Ready combines BOSS program software with Hypercube local compute infrastructure and managed service kiosks.
  • text: Broadband program platforms face specialized competition from mapping and grant-management vendors.

personas

  • title: State broadband office director
    pains:
    • Managing applications, challenges and awards across many stakeholders strains staff capacity
    • Changing federal requirements and deadlines disrupt program execution
  • title: Public agency compliance and grants manager
    pains:
    • Needs auditable decisions, reimbursements and reporting over long funding cycles
    • Data and approvals scattered across systems make oversight difficult
  • title: Utility or public infrastructure technology leader
    pains:
    • Critical systems need resilient connectivity and local computing near the point of use
    • Must prioritize exposed infrastructure and manage deployed assets

icp

  • text: US state and territorial broadband offices administering complex infrastructure grants and challenge processes, including post-award oversight.
  • text: Public agencies and utilities with critical infrastructure and a need for local computing, network resilience or community service access.
  • text: Broadband service providers pursuing public funding can be reached through channel partners such as Calix.

message pillars

  • text: Coordinate the infrastructure lifecycle in one platform.
  • text: Place computing and connectivity near critical operations.
  • text: Bring community services closer to residents.
  • text: Embed program execution into the operating environment.

objections

  • objection: Can the agency procure this through an existing vehicle?
    response: Ready lists Carahsoft availability; verify the specific contract, jurisdiction and required scope with procurement.
  • objection: Will implementation create work for an already stretched team?
    response: Scope configuration, data migration, embedded expertise and support responsibilities before committing.
  • objection: Can the system handle our unique program rules?
    response: Walk through representative eligibility, approval and reporting workflows and establish acceptance criteria in procurement.

competitors

  • name: VETRO
    website: https://vetro.com/public-sector/
    why: Offers broadband mapping and planning software to public-sector infrastructure teams; Ohio considered both vendors.
  • name: CostQuest
    website: https://www.costquest.com/resources/articles/costquest-current-past-state-broadband-projects/
    why: Builds broadband mapping and BEAD grant selection and management systems for state offices.
  • name: eCivis
    website: https://www.gartner.com/reviews/market/us-state-and-local-grant-management-solutions/
    why: General state and local grants management competes for workflow and reporting budgets.

influencers

  • name: Jase Wilson
    url: https://www.calix.com/beacon/leadership/2024/may.html
    why: Founder and CEO who has discussed the company's broadband funding vision.
  • name: Scott Woods
    url: https://www.ntca.org/node/8508
    why: Ready community engagement and strategic partnerships leader active in broadband advocacy.

keywords

  • BEAD grant management software
  • broadband challenge portal
  • broadband grant compliance
  • public infrastructure resilience planning
  • AI edge infrastructure public sector
  • broadband program reporting
  • telehealth access kiosk

voice

  • Public mission-oriented
  • Operational and concrete
  • Confident

signals

  • text: A state opens procurement for broadband grant selection, reimbursement or challenge management.
  • text: An agency is planning resilient local compute or connectivity near critical infrastructure.
  • text: A broadband office faces post-award compliance and reporting demands across multiple years.

stack

  • Geospatial asset management
  • local edge compute

pricing

model: contact_sales

motion

sales_led

channels

  • public-sector procurement partners
  • LinkedIn
  • broadband industry partnerships
  • content marketing

confidence

high

Founders

  • name: Jase Wilson
    title: Founder
    role: Founder
    bio: Serial founder passionate about building with talented engineers. Working to connect people to the services they need to make the most of life… remote work, telehealth, distance learning and more. Studied cities & networks @ MIT
  • name: Mike Faloon
    title: Founder
    role: Founder
    bio: Capital markets veteran with experience running hedge funds and large asset managers. Prior to start-up life, Mike oversaw an 80 person technology team with a $25mm annual tech budget as the COO at a $150 billion asset manager.

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