Relay Health GTM brain

category

market profile

• text: People seeking behavior change may face isolation and stigma and want private support between therapy sessions.
• text: Therapists and partners can be referral audiences alongside direct consumer acquisition.

personas

• title: Adult seeking to quit pornography
  pains:

  • Repeated attempts alone can feel isolating and difficult to sustain.
  • Shame makes it hard to ask for support.
• title: Therapist supporting clients with unwanted pornography use
  pains:

  • Clients need daily support between appointments.
  • Finding a suitable accountability group can be difficult.
• title: Partner seeking relationship repair
  pains:

  • Trust and intimacy may be strained by a partner's behavior.
  • Finding a supportive next step can be difficult.

icp

• text: Individuals seeking a private mobile program with community and daily accountability, including men and women.
• text: Therapists and faith communities supporting people who want help changing pornography habits.

message pillars

• text: Provide support through a group.
• text: Teach skills through short lessons.
• text: Help people rebuild relationships.

objections

• objection: I am concerned about privacy and stigma.
  response: Review the app's privacy terms and group setup before sharing personal information.
• objection: An app cannot replace individualized therapy.
  response: Position the app as daily support alongside appropriate professional care, and evaluate fit with a therapist.

competitors

• name: QUITTR
  why: Consumer app for reducing pornography use with tracking and community tools.
• name: Brainbuddy
  why: Offers a pornography recovery app with structured self-help.
• name: Forth
  why: Competes for people seeking an app to quit pornography.

influencers

• name: Jace Kendrick
  url: https://www.linkedin.com/in/jacekendrick
  why: Relay cofounder discussing the product and its public campaigns.
• name: Chandler Rogers
  url: https://www.linkedin.com/in/chandlermrogers
  why: Relay cofounder who shares personal recovery and company experience.

keywords

• quit porn app
• porn recovery accountability group
• porn addiction support app
• quit porn daily accountability
• porn recovery therapist resources
• rebuild trust after porn

voice

• Compassionate and shame-free
• Personal and hopeful
• Direct about behavior change

signals

• text: A person is actively seeking a private accountability group for changing pornography habits.
• text: A therapist wants ongoing support for clients between sessions.

stack

• iOS
• Android

pricing

motion

channels

• SEO
• app stores
• LinkedIn
• therapist referrals
• campaigns

confidence

Founders

• name: Chandler Rogers
  title: Founder
  role: Founder
  bio: Chandler Rogers is the co-founder and CEO of Relay, where he leads product strategy and all things user experience. Having struggled with addiction personally, Chandler has a deep passion for helping people band together to find healing and change. Previously, he led product teams at two other startups, launching multiple 0 to 1 products. Originally from Washington State, Chandler earned a degree from BYU in Business Strategy with emphases in Product Management and Computer Science.
• name: Jace Kendrick
  title: Founder
  role: Founder
  bio: Jace Kendrick is the co-founder and CTO of Relay, leading all of the engineering efforts for the team. Jace studied Computer Science and Business at Brigham Young University where he discovered his love for entrepreneurship and building new things. Jace is passionate about using technology to help improve people’s lives. Previously, he worked as a web and mobile engineer at Apple.