Remi GTM brain

Remi manages residential roof replacement through licensed partner crews for homeowners, insurers and solar partners.

category

Residential roofing services

market profile

  • text: Residential roofing is highly fragmented, with local contractors competing for homeowners on trust and service.
  • text: Remi coordinates roofing and solar removal and reinstallation, using a network of partner crews.

personas

  • title: Homeowner replacing a damaged or aging roof
    pains:
    • Uncertain scope and final cost
    • Managing permits, contractors, inspections and solar equipment
  • title: Insurance carrier claims or vendor management leader
    pains:
    • Roof claim costs and unexpected change orders
    • Fragmented accountability from inspection to completed work
  • title: Residential roofing contractor owner
    pains:
    • Keeping crews supplied with qualified work
    • Spending time on coordination and paperwork

icp

  • text: US homeowners who need a residential roof replacement, including households with rooftop solar; availability varies by market.
  • text: Insurance carriers and national solar partners coordinating roofing across many homes.
  • text: Licensed, insured roofing contractors with capacity and a track record of satisfactory residential work.

message pillars

  • text: Make the price predictable before the job starts.
  • text: Keep homeowners informed through the work.
  • text: Give contractors volume while taking on administration.
  • text: Offer insurers a single accountable process.

objections

  • objection: Could the price rise during the project?
    response: Remi offers a guaranteed quote and says additional mid-project repairs do not cost the homeowner; review the contract terms.
  • objection: Can I trust the crew?
    response: Remi says its crews are licensed and insured and describes workmanship and manufacturer warranties; check local credentials and warranty terms.
  • objection: Will an insurer actually save money?
    response: Remi reports claims below carrier estimates; test results on a representative claim portfolio.

competitors

  • name: Erie Home
    why: Residential roofing provider competing for homeowner replacement projects.
  • name: Best Choice Roofing
    why: Residential roofing provider competing for replacement and repair work.
  • name: Roof Rx
    why: Residential roofing service competing for property-owner projects.

influencers

  • name: Reno Mendenhall
    url: https://www.linkedin.com/in/reno-mendenhall-16a934aa
    why: Remi cofounder discusses the company's origins and roofing marketplace.

keywords

  • roof replacement quote
  • roof replacement cost
  • roof insurance claims contractor
  • roofing contractor network
  • solar removal roof replacement
  • guaranteed price roofing

voice

  • Reassuring and plainspoken
  • Accountability focused
  • Practical

signals

  • text: A homeowner has storm damage, an aging roof or solar panels that must be removed for roof work.
  • text: An insurer wants to reduce roof claim leakage or standardize its contractor network.
  • text: A roofing crew wants more work and less project administration.

stack

  • Xactimate
  • Cotality

hiring

  • Product Designer
  • Staff Software Engineer
  • Senior Software Engineer
  • IT Manager
  • Insurance Estimator

pricing

model: unknown

motion

sales_led

channels

  • SEO
  • partner referrals
  • LinkedIn
  • homeowner quote requests

confidence

medium

Founders

  • name: Doug Barnett
    title: Founder
    role: Founder
    bio: I have worked in sales, sales operations and marketing my entire career. Most recently led Marketing for Vivint (NYSE:VVNT) which sold to NRG.
  • name: Brant Choate
    title: Founder
    role: Founder
    bio: CTO @ Remi. I've been an IC designer, engineer, and PM. Led Product @ Podium (YC W15) from $1M - $100M ARR.

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