Resin Technologies GTM brain

Resin sells a browser-based AI-assisted electronics design workspace to engineers designing printed circuit boards.

category

AI PCB design software

market profile

  • text: PCB development spans part research, schematic capture, routing and manufacturing handoff, with many manual steps.
  • text: Engineers need designs they can inspect and edit, especially when AI generates board artifacts.

personas

  • title: Electronics design engineer
    pains:
    • Reading datasheets and building missing symbols and footprints slows schematic work.
    • Manual wiring and rating errors can surface late in layout.
  • title: PCB layout engineer
    pains:
    • Routing boards against design rules is time consuming.
    • Generated routes still need inspection and manual edits before manufacturing.
  • title: Hardware engineering lead
    pains:
    • Design revisions and manufacturing handoffs are fragmented.
    • Part obsolescence and unavailable components can delay a build.

icp

  • text: Hardware product teams that routinely design and revise PCBs, including small teams seeking faster prototypes.
  • text: Engineering organizations with existing KiCad or Altium projects that want to evaluate AI-assisted design without abandoning editable files.

message pillars

  • text: Move from requirements to schematic, layout and manufacturing in one browser workspace.
  • text: Generate symbols and footprints from datasheets and select real purchasable parts.
  • text: Keep control: inspect, edit or undo AI changes and check designs with ERC and DRC.
  • text: Import and export editable KiCad and Altium projects to reduce lock-in.

objections

  • objection: Can I trust AI with a board headed to fabrication?
    response: Review and edit ordinary design changes, check cited datasheets, and run ERC and DRC; the autorouter is beta.
  • objection: Will we be locked into another design tool?
    response: Resin says it imports and exports editable KiCad and Altium projects and manufacturing files.
  • objection: Can we evaluate it before committing?
    response: A free plan and no-card trial are advertised; validate suitability on an existing board.

competitors

  • name: Altium
    why: Established PCB schematic and layout design alternative.
  • name: KiCad
    why: PCB design alternative and a format Resin explicitly supports.
  • name: Quilter
    why: AI-powered PCB design software competes for layout automation.
  • name: Diode
    why: AI circuit board design alternative.

keywords

  • AI PCB design
  • PCB autorouter
  • AI schematic generator
  • PCB design software
  • datasheet footprint generator
  • KiCad alternative
  • electronics design automation

voice

  • Practical and engineer-oriented
  • Specific about control and editable outputs
  • Confident but explicit about beta features

signals

  • text: Hiring PCB or electronics engineers to accelerate new board development is a plausible trigger.
  • text: A team maintaining KiCad or Altium designs and struggling with library creation is a strong workflow fit.

stack

  • KiCad
  • Altium
  • MCP

pricing

model: freemium
starting price: $0 per month

motion

product_led

channels

  • SEO
  • LinkedIn
  • product blog

confidence

medium

Founders

  • name: Anmol Jawandha
    title: Founder/CEO
    role: CEO
    bio: Founder at Resin Technologies. Previously AI Lead, startup founding engineer. Engineering Physics @ UBC
  • name: Koosha Rezaiezadeh
    title: Founder/CTO
    role: CTO
    bio: Founder at Resin Technologies (YC F26). I'm 30 years old with 40 years of experience! Previously Senior Product Engineer at Intelligent Haptronic Solutions for 6 years and Senior Robotics Engineer at A&K Robotics. Earlier electronics engineer at Bosch on driver assistance systems. BSc Engineering Physics from UBC. IPHO gold medalist and a nuclear physics researcher in a past life

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