RTHM GTM brain

category

market profile

• text: Patients with complex post-infectious conditions encounter scarce specialists and fragmented records.
• text: Long COVID care includes hospital-based multidisciplinary programs alongside private virtual options; price can limit access.

personas

• title: Person living with Long COVID or ME/CFS
  pains:

  • Ongoing multisystem symptoms with few clinicians familiar with the illness
  • Long health histories are difficult to summarize for appointments
• title: Person with POTS, MCAS or overlapping conditions
  pains:

  • Lab results, symptoms and treatment history are scattered
  • Finding appropriate specialist consultations and medications is difficult

icp

• text: Individuals with Long COVID, ME/CFS, POTS, MCAS, hEDS or related complex conditions, rather than a conventional business account.
• text: People with extensive health records seeking help preparing for care conversations; clinical eligibility and geography must be verified.

message pillars

• text: Bring fragmented health information together.
• text: Use a personalized roadmap to organize possible next steps.
• text: Connect insights with access to care options.

objections

• objection: Can I afford the care, and will insurance cover it?
  response: Explain free platform access separately from clinic, laboratory and medication charges; confirm current eligibility and costs before enrollment.
• objection: Can an AI roadmap safely handle my complicated case?
  response: Position suggestions as discussion material for a qualified clinician, not a guaranteed diagnosis or cure.

competitors

• name: TurnTo
  why: Its Turny assistant supports people navigating Long COVID research and patient experience.
• name: Visible
  why: Offers symptom and activity tracking for people with Long COVID and ME/CFS.

influencers

• name: Jennifer Curtin
  url: https://www.linkedin.com/posts/rthm_dr-jennifer-curtin-co-founder-and-chief-activity-7387229661610745856-ZN7I
  why: Co-founder and chief medical officer discussing the platform and chronic illness care.

keywords

• long COVID virtual care
• ME CFS specialist
• POTS care
• MCAS doctor
• chronic illness health records
• long COVID symptom tracking

voice

• Empathetic
• Reassuring
• Plain-language and action-oriented

signals

• text: A patient is looking for help understanding multiple diagnoses and organizing a complex history before a clinical visit.
• text: A person is seeking specialist guidance for persistent post-infectious symptoms and has difficulty accessing local expertise.

pricing

motion

channels

• SEO
• LinkedIn
• patient community education

confidence

Founders

• name: Ryan Kellogg
  title: Founder
  role: Founder
  bio: Dr. Kellogg’s struggle with a mystery illness led him to pioneer technology for measuring thousands of molecules in self-collected blood microsamples. This allows for a better understanding of health fluctuations and the impacts of health interventions in detail. When combined with wearable sensors and symptom tracking, this technology allows for real-time health monitoring and pattern discovery with unprecedented resolution. PhD in Microfluidics and Systems Biology from ETH Zurich.
• name: Jennifer Curtin
  title: Founder
  role: Founder
  bio: Physician treating post-viral illnesses & ME/CFS for >5 yrs, Long COVID for the past year. Member of the ME/CFS Clinician Coalition & co-author of the latest Coalition ME/CFS expert management guidance published in Mayo Clinic Proceedings 8/25/2021. Streamlined/mapped the complex decision making, testing & treatment logic for Long COVID & frequently diagnosed co-morbid illnesses (incl ME/CFS) so it can be more rapidly utilized by new healthcare providers and scaled.