Runa GTM brain

Runa provides payroll, HR software and managed payroll services to organizations operating in Latin America, especially Mexico.

market profile

text: Mexican employers must coordinate payroll, social security and employee administration; Runa combines software and expert services.
text: Its market spans free small-team products, modular midmarket offerings and enterprise deployments.

title: Payroll manager
pains:
- Recurring payroll calculations, exceptions and statutory filings consume time.
- Manual employee data handoffs create errors at payroll close.
title: HR director
pains:
- Employee records, time off and attendance are spread across tools.
- Onboarding and employee requests overload a small HR team.
title: SMB owner or finance lead
pains:
- Must pay staff accurately while navigating Mexican payroll obligations.
- May lack in-house payroll expertise and need migration support.

text: Mexico-based employers with 26 to 1,000 employees seeking modular payroll and HR.
text: Small teams up to 25 employees that can enter through RunaGO, plus larger enterprises with complex payroll.
text: Labor-intensive employers in logistics, manufacturing, restaurants and retail managing shifts and attendance.

objection: Payroll migration is risky and time-consuming.
response: Discuss onboarding services, parallel payroll runs and local requirements before committing.
objection: We are too small to buy an HR platform.
response: Evaluate the free RunaGO tier against the team's actual employee count and required modules.

name: Buk
why: Competes for Mexican payroll and HR platform buyers.
name: Worky
why: Mexican HR and payroll software alternative.
name: CONTPAQi Nóminas
why: Established payroll software alternative in Mexico.

text: Company is growing its Mexican headcount or adding shift-based locations.
text: Payroll team is replacing spreadsheets or outsourcing payroll processing.

model: freemium

starting price: Free for up to 25 employees on RunaGO

hybrid

high